What your social media strategy needs to know…

During these volatile times, it is easy to lose sight of the basics. Many believe that extraordinary times call for unconventional and untested strategies. This may not be the case. Most times, the tried and true strategies remain the best course of action simply because they have proven to work over time. What is generally helpful is useful intelligence. Knowing what the landscape is means being able to formulate the proper strategies. Hubspot has gathered together the latest in social media intel which just may prove useful to your future marketing success. The following is taken directly from their recently published research:

  • As of 2019, 69% of social media marketers said they’d increase their use of Instagram in the future. (Statista, 2019)
  • Facebook, Instagram, and Twitter lead the pack as the most common social media platforms used by marketers. (HubSpot, 2020)
  • Social listening is the number one tactic used by marketers. (HubSpot, 2020)
  • Increased exposure is the most commonly cited advantage of using social media for marketing purposes among global industry professionals. (Statista, 2019)
  • Improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns. (Statista, 2019)
  • The most common publishing cadence for social media marketers is three-to-four times per week. (HubSpot, 2020)

  • During a survey, 84.13% of respondents stated that their company’s social media accounts were managed by the owners of the companies. (Statista, 2018)
  • According to a Hootsuite study across all industries and company sizes, companies tend to publish about 80% of their social media posts (for all their networks) between Monday and Friday, spread evenly across the five days. (Hootsuite)
  • Companies tend to post on LinkedIn and Instagram predominantly during working hours according to a Hootsuite study. (Hootsuite)
  • Companies tend to use Instagram and Facebook much more heavily for the promotion of media assets (90%-100%), while only around one-third of their posts through Twitter and LinkedIn contain media assets. (Hootsuite)
  • Across all sectors, telecommunication services tend to favor Twitter most strongly, whereas businesses in consumer staples, such as household products, make the most use of Facebook. (Hootsuite)
  • Collectively, posting activity on social media across all companies tends to follow a bell curve with very little activity during the early morning hours, most content being posted during work hours, followed by reduced posting activity in the afternoon. (Hootsuite)

-Written by Kevin Sawyer