Getting back up and running is no easy task especially if your data and intel is not the most current. The importance of your social media marketing means you must know exactly the state of social media as well as to, perhaps, glimpse where it might be going. Hubspot has recently gathered together as much current intel on the current state of social media as seems possible. The following stats come directly from their recently published report:
- As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)
- Roughly two-thirds of U.S. adults report that they are Facebook users. (Pew Research Center, 2018)
- There are over 80 million small businesses using Facebook’s free business tools. (Facebook, 2018)
- In April 2020, over 98% of Facebook’s active user accounts worldwide accessed the social network via any kind of mobile phone. (Statista, 2020)
- 79% of video marketers use Facebook as a video marketing channel. (Wyzowl, 2019)
- As of April 2020, LinkedIn’s number of users in the U.S. reached 160 million, making it the country with the most users in the world. (Statista, 2020)
- As of April 2020, LinkedIn’s number of users in the U.S. reached 160 million, making it the country with the most users in the world. (Statista, 2020)
- 66% of video marketers in a 2019 survey said they would include LinkedIn in their 2020 video marketing strategy. (Wyzowl, 2019)
- LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019)
- As of April 2020, 35% of global Instagram audiences were between the ages of 25 and 34. (Statista, 2020)
- Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020)
- Over two-thirds of total Instagram audiences are 34-years-old or younger, as of April of 2020. (Statista, 2020)
- 28% of video marketers plan to include InstagramTV in their 2020 video marketing strategy. (Wyzowl, 2019)
- Women accounted for 56.4% of Instagram users in the U.S. as of February 2020. (Statista, 2020)
- As of Q1 2020, Pinterest had 367 million monthly active users worldwide. (Statista, 2020)
- The number of Pinterest users in the U.S. is expected to reach 90.1 million. (Statista, 2020)
- During a survey, 25% of responding social media marketers at B2B companies stated they used Pinterest to market their businesses. (Statista, 2019)
- During a survey, 30% of responding social media marketers at B2C companies stated they used Pinterest to market their businesses. (Statista, 2019)
-Written by Kevin Sawyer
