When it comes to your online marketing strategy, few things have the potential to generate tons of traffic more than your blog. In noted research, blogging has been found to be one of the top traffic and lead generators that can’t be ignored by any small business. In some recently released data from Optinmonster, blogging continues to be seen as a marketing force to be reckoned with. The following comes directly from that published report:
- Websites that also have a blog are shown to have 434% more indexed pages.
- Companies who blog get 97% more links to their websites.
- Blogs have been rated as the 5th most trustworthy source for gathering online information.
- 77% of internet users read blogs.
- Internet users in the US spend 3X more time on blogs than they do on email.
- Titles with 6-13 words attract the highest and most consistent amount of traffic.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- 72% of online marketers describe content creation as their most effective SEO tactic.
- Businesses that blog experience twice as much email traffic as businesses who don’t.
- Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.
- 66% of marketers reported using blogs in their social media content.
- 59% of people will share an article without reading it first, or ever.
- LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
- 95.9% of bloggers promote their blog posts via social media.
- Articles with images get 94% more views as opposed to those with no visuals.
- 71% of bloggers report using visuals as part of their marketing strategy.
- 43% of consumers increasingly want video content from marketers.
- 19% of bloggers are now including video in their typical posts.
- 45% of bloggers who add audio to their posts such as podcast see better results.
- Video content is 50 times more likely to drive organic search traffic than plain text.
- 32% of marketers say visual images are the most important form of content for their businesses.
- Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
- 61% of the most effective B2B content marketers meet with their content team daily or weekly.
- 64% of B2B marketers outsource blog copywriting.
- 57% of marketers say they’ve gained customers specifically through blogging.
- 53% of marketers say blogging is their top content marketing priority.
- B2B marketers who have blogs get 67% more leads than those who don’t.
-Written by Kevin Sawyer