When it comes to your business, failure is not an option. However, with all of the uncertainty and potential instability of these challenging times, it can get somewhat tricky to know in which direction to turn. As you continue to assess and optimize both your business and your marketing, it is critical to know where things currently are so that you can continue to adapt. Some recently gathered intel from ActiveCampaign, just may throw some light onto where you are and how moving toward success might be less tricky than first imagined. The following is taken directly from their published findings:
- Companies that excel at nurturing leads with inbound marketing make 50% more sales. (Marketo)
- 85% of marketers believe that consumers expect a personalized experience. (Evergage)
- 86% of marketers increased brand awareness by using one or more digital marketing channels. (Content Marketing Institute2020)
- 79% of marketers educated their audience via digital marketing. (Content Marketing Institute)
- 75% of marketers increased their company’s credibility and trust with digital marketing tactics. (Content Marketing Institute)
- 74% of marketers said that SEO has excellent or good ROI. (Statista)
- 73% of marketers said that content marketing has excellent or good ROI. (Statista)
- 61% of marketers said that paid search has excellent or good ROI. (Statista)
- 56% of marketers said that social media marketing has excellent or good ROI. (Statista, 2019)
- A 0-4 second load time is best for conversion rates. (Portent)
- Mobile devices (phones and tablets) accounted for 60.9% of organic searches on Google in Q2 2021. (Merkle)
- 70% of websites in Google’s search results use mobile-first indexing. (Google Search Central)
- The number one ranked website on Google’s search results has an average click-through rate (CTR) of 31.7%. (Backlinko)
- The #1 result has 3.8x more backlinks than the results ranking #2-#10 (Backlinko)
- B2B blogs with educational content get 52% more organic traffic than B2B blogs with company-focused content. (Backlinko)
- 85.7% of marketers increased their social media activity when the pandemic began. (Statista)
- Marketers post on social media on average three to four times per week. (G2)
- 66% of marketers use social media to generate leads. (G2)
- Roughly 80% of online consumers have made a purchase from social media ads. (Statista)
- 73% of social media marketers set a goal of acquiring new customers. (Hootsuite)
- 64% of social media marketers intend to increase brand awareness. (Hootsuite)
- 45% of social media marketers are looking to drive conversions. (Hootsuite)
- 80% of B2B companies use content marketing for lead generation. (G2)
- 74% of marketers said the pandemic made them more likely to use video, and 24% used video for the first time in 2020 (Wyzowl, 2021)
- It’s estimated that 82% of consumer internet traffic will be video in 2021. (Cisco)
- 59% of B2C marketers increased their content marketing budgets in 2020 compared to 2019. (Statista)
- 83% of B2C content marketers use blog posts or short articles in their strategy. (Statista)
- 74% of B2C marketers said they used email newsletters for content marketing. (Statista)
- 38% of B2B company blogs publish content to educate their audience. (Backlinko)
-Written by Kevin Sawyer
