Why SEO is more important than ever

In such volatile economic times, your search engine optimization becomes more important than ever. SEO has now become such an all encompassing marketing strategy that it an be a bit overwhelming to know where to begin and where to place your resources. In some recently published research data, Financesonline seems to have presented the extraordinary range that SEO encompasses these days. The following stats are taken directly from that published report:

  • Around 65% of total e-commerce sessions are generated through search traffic. (Statista)
  • Of the total e-commerce sessions, 33% came through organic search traffic. (Statista)
  • 8% of local mobile searches result in an offline purchase. (Junto)
  • Furthermore, 18% of local mobile searches turn into a sale within a day. (Junto)
  • 91% of marketers say that reviews impact local rankings. (Moz)

organic presence is critical

  • More than 53% of a website’s traffic comes from organic search. (BrightEdge)
  • Updating a website with fresh content can increase its organic traffic by 111.3%. (Safari Digital)
  • 1% of marketers say growing organic presence and improving SEO are their top inbound marketing priorities. (Hubspot)
  • 55% of marketers view blog content creation as a top inbound marketing priority. (Hubspot)
  • 50% of search queries contain four words or longer. (Hubspot)
  • 65% of marketers see a close correlation between local and organic rank. (Moz)
  • More than 41% of queries in search engines result in an organic click. (Sparktoro)
  • 86% of companies use video as a marketing tool in 2020. (Hubspot)


  • Up to 93% of marketing experts say that video content is an integral part of their marketing strategy. (Hubspot)
  • This claim is supported by 87% of marketers who reported that using video in their marketing campaigns resulted in positive ROI. (Hubspot)
  • And, 91% of marketing professionals say that the pandemic has made video content even more crucial. (Hubspot)
  • 55% more site visits are generated by companies with active blogs. (Hubspot)
  • Around 49% of people watch more than 5 online videos a day. (Promo)
  • Around 74% of marketers said that up to 70% of their content contained some form of visual element. (Venngage)

-Written by Kevin Sawyer