Why SEO is your most potent weapon

Search engine optimization is, and will remain, the most effective weapon you have in your marketing arsenal. As things continue to shift this way and that, SEO becomes a strategy that can’t be done alone. Too many small business owners and entrepreneurs believe that they can do it themselves. They find out, many too late, that it really must be left to the experts. What will best serve a business, however, is good intel. Knowing where SEO currently is, and where it is going, will give the best information to move forward. Below is what we will all be likely looking at for the rest of 2021:

  • Google uses more than 200 ranking factors in their algorithm to determine a website’s position in SERPs. (Backlinko)
  • Websites that load quickly rank significantly higher than those that don’t. (Backlinko)
  • Page speed optimization is the number one technical SEO tactic you can use to boost your website’s performance. (HubSpot)
  • Condensing images and text could help reduce bounce rates and increase page rank on Google SERPs. (Google)
  • 93% of all online experiences begin on a search engine. (Search Engine Journal)
  • 50.7% of searches happen on mobile vs. 45.5% on desktop. (Statcounter)
  • 75% of users never scroll past the first page of search results. (HubSpot)

See the source image

  • Organic SEO and PPC ads, when used in combination, can generate 25% more clicks and a 27% increase in profits than using either technique alone. (99firms)
  • 47% of buyers read at least 3-5 forms of content before engaging with a salesperson. (Demand Gen)
  • High-quality backlinks make up 30% of your overall page score in Google. (Quick Sprout)
  • Websites with a blog have 434% more indexed pages than those without one. (HubSpot)
  • 72% of consumers who did a local search ended up visiting a store within five miles. (HubSpot)
  • 88% of local searches on a mobile device call or visit the business within 24 hours. (Nectafy)
  • Online is where 97% of people get their information about a local company. (SEO Tribunal)
  • Searches with keywords “Near me” or “close by” grew by more than 900% over two years. (Chat Meter)
  • 61% of consumers who search on mobile are more likely to contact a local business with a mobile-friendly site. (HubSpot)
  • 28% of the time, local searches lead to purchases. (Joel House Search Media)

-Written by Kevin Sawyer