The fact that video marketing increases engagement and drives traffic better than just about an other marketing strategy is well known yet not well acted upon. Too many small and medium sized businesses are still not using video to its full potential. Some hard research done by Hubspot highlights the increasing importance of video to the future growth and success of any business. Below are direct findings from that research:
- Product videos can increase purchases by 144%. (Neil Patel, 2017)
- 87% of industry professionals say they use video as a marketing tool. (Wyzowl, 2019)
- 4 in 5 consumers believe that demo videos are helpful. (Workspace Digital, 2019)
- 92% of marketers make videos with assets they already have. (Animoto, 2017)
- Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)
- Having a video thumbnail in the search results can double your search traffic. (Search Engine Journal, 2018)
- Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
- Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
- 41% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2018)
- Instagram will become the fastest-growing platform to use video content to drive purchases. (Oberlo, 2019)
- Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
- 93% of marketers say they’ve converted a lead into a paying customer due to video on social media. (Animoto Blog, 2018)
- 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month. (Animoto, 2017)
- The top three social platforms for businesses to market through video are Facebook, YouTube, and Instagram. (Animoto, 2018)
- 45% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2018)
- There are 1.9 billion monthly active users on YouTube. (Omnicore, 2018)
- About 5 billion YouTube videos are viewed on average every day. (Omnicore, 2018)
-Written by Kevin Sawyer
