If you have not geared up to take advantage of the voice search explosion, then what are you waiting for? The emergence of voice activated technology has led to an ever increasing number of people employing voice search technologies. The startling thing that has emerged is how voice search is affecting the bottom line of every small business around the world. The marketing research company, 99 Firms, has recently gathered together some eye opening stats with regard to the present and future of voice search. The following is taken directly from their published research:
- 50% of all online searches will be voice-based by 2020.
- 50% of all online searches will be voice-based by 2020.
- Almost 20% of all voice search queries are triggered by just 25 keywords.
- Global voice commerce is expected to be worth $40B by 2022.
- 31% of smartphone users worldwide use voice tech at least once a week.
- The total voice searching user base among US adults is 42.7%.
- The total voice searching user base among US adults is 42.7%.
- 55% of households are expected to own smart speaker devices by 2022.
- 65% of consumers in the 25-49 age group speak to their voice-enabled devices at least once every day.
- 61% of 25 to 64-year-olds say they will use their voice devices more in the future.
- 82% of voice assistant users worldwide use them to seek information.
- Voice users demonstrate 2X higher use of different types of apps compared to non-voice users.
- 72% of users say they would engage more with voice assistants if there were improvements in natural language understanding.
- Voice commerce is expected to jump to $40B by 2022.
- 65% of smart speaker owners say they are comfortable making purchases with a smart speaker.
- Up to 43% of voice-enabled device owners use their device to shop.
- 11.5% of smart speaker owners in the US make purchases by voice every month.
- Product research is the most common shopping-related activity performed through voice-search.
- 52% of smart speaker owners are interested in receiving info about deals, sales, and promotions from brands.
- 75% of smart speaker users perform local voice searches at least weekly.
- 28% of consumers go on to call the business they voice searched for.
- Phone calls convert up to 10-15X more revenue than web leads.
-Written by Kevin Sawyer
