Why your content needs a stronger focus

Posted on August 19, 2022 in internet marketing, Internet Marketing Blog, Internet Marketing Company, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media Management, Social Media Marketing Services, Video Optimization, Video Search Engine Optimization, Video SEO, web video marketing, Web Video Production

When it comes to the overall success of your online marketing strategies, nothing will ever be more critical than the state of your content. Without a solid content strategy, a business will be hard pressed to drive traffic and generate leads. When it comes to future planning, or a complete re-evaluation, some solid intel with regard to the current state of content marketing seems a good first step. In some recently published research by Siegemedia, the effect of a solid content plan becomes clearer. The following is taken directly from that published research:

  • 46% of businesses reported they want to increase their content creation spending in 2022.- Content Marketing Institute
  • Video is expected to be the most invested in B2B marketing channel in 2022.- Content Marketing Institute
  • 61% of content marketers expect increasing spending towards in-person events in 2022.- Content Marketing Institute
  • 51% of content consumption derives from organic search. – Kuno Creative
  • Only 12% of marketers are currently using voice search tactics as part of their strategy. – HubSpot
  • 38% of marketers plan to leverage infographics for the first time in 2022. – HubSpot
  • 76% of content marketers use organic traffic as a key metric to measuring content success. Only 22% use backlinks. – SEMrush
  • Virtual events are the B2B marketing channel that reported the best results in 2021. – Content Marketing Institute
  • Video is the most-used content format, with 59% of marketers that perform content marketing using video. – HubSpot

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  • 94% of content marketers are using social media as a distribution channel for their content. – SEMrush
  • People have twice as many interactions with brands on mobile than anywhere else. – Think With Google
  • 53% of mobile users will close a website if it takes more than three seconds to load. – Think With Google
  • 57% of users report they wouldn’t recommend a business with a poorly designed mobile site. –  Form Stack
  • Social media (94%), blog posts/short articles (80%) and email newsletters (74%) are the top three types of content B2C marketers used in 2018/2019. – Content Marketing Institute
  • 40% of B2C content marketers only look at competitors once per year (or not at all). – Conductor
  • B2C marketers dedicate an average 26% of their total marketing budget towards content marketing. The most successful content marketers dedicate 40%. – Content Marketing Institute
  • Email campaigns (87%) and educational content (77%) are the top content marketing methods B2B marketers use to nurture their audience. – Content Marketing Institute
  • Virtual events produced the best results for B2B marketers in 2021, with 58% of content marketers reporting strong outcomes. – Content Marketing Institute
  • 63% of content marketers use their content strategy to build loyalty with their existing clients. – Content Marketing Institute

-Written by Kevin Sawyer