Why your content really matters

Does your content really matter? According to the experts, including Seth Godin, the very future of your company may depend on it. Not only is quality content and information a top ranking factor, but it has become one of the most effective ways to reach an audience and drive conversions. Below are some gathered stats from all over that was recently published at Hubspot which should be a great help with regard to getting your content marketing up and running.

  • 70% of marketers are actively investing in content marketing. (HubSpot)
  • Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot)
  • The most common measurement of success for content marketing programs is Total Sales. (HubSpot)
  • 24% of marketers plan on increasing their investment in content marketing in 2020. (HubSpot)
  • Marketers today create content for multiple audience segments — marketing to three audience segments is most common. (HubSpot)
  • Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. (HubSpot)
  • “Content Marketing Strategy” is the most searched query related to content marketing. (SEMrush)

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  • 77% of companies say they have a content marketing strategy. (SEMrush)
  • 94% of marketers use social media for content distribution. (SEMrush)
  • 86% of companies produce blog content compared to other formats. (SEMrush)
  • Podcasts now reach over 100 million Americans every month. (Edison Research)
  • As of 2020, Google’s search algorithms are trying to transcend text to images, voice/ podcasts, and videos. (HubSpot)
  • As of April, 2020, there are over 30 million podcast episodes in existence. (Podcast Insights via iTunes)
  • Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot)
  • Promotional videos and brand storytelling are the most common video types created by marketers. (HubSpot)
  • 87% of video marketers say that video has increased traffic to their website. (Wyzowl)
  • 80% of video marketers claim that video has directly increased sales. (Wyzowl)

-Written by Kevin Sawyer