Have you been letting your company’s email game slide a bit? Or, have you no email game at all? Email campaigns have proven time and again to be one of the most effective weapons with regard to building brand awareness, driving traffic, and making conversions. Some recently released data compiled by Smallbiztrends, seems to show just why you may nee to bring a stronger focus to your next email campaign. The following is taken directly from that published report:
- 54% of small business owners still list email marketing as their most important tool for increasing sales.
- In fact, companies generate 42 dollars for every dollar they spend on email marketing. So there is no surprise that 81% of small businesses rely on email marketing to find customers.
- 60% of consumers subscribe to companies’ email lists to keep tabs on promotional messages
- 44% of consumers check their emails to find out if there is any deal/discount.
- 60% of consumer state that they have made a purchase as a result of a promotional email
- US email users will be 81.2% of the total US population by 2024 (eMarketer)
- 65% of your customers check their email more than 3 times a day (EmailMonday)
- Email marketing is essential for customer retention and growth. 4 out 5 respondents said they would rather leave social media marketing than email marketing (Litmus)
- The Content Marketing Institute reports that 87% of marketers use email marketing to nurture an audience.
- 91% of people of age (15-24) prefer email, while 88% of people of the same age group use social media
- 93.4% of people of age (25-44) make use of email, but 78% of people of the same age group utilize social media
- 77% of B2B email marketers leverage email marketing to drive sales and visits to their websites
- 89% of all b2b emails are sent from a company’s name
- B2B companies, on average, send one email marketing campaign every 25 days
- 81% of b2b marketers say email newsletter is their most-used form of content marketing (CMI)
- 88% of email marketers consider email as their most effective lead generation tactic (Invesp)
- 64% of b2b companies use a dedicated email marketing platform (CMI)
- You should not send spam email that doesn’t provide your audience with any value. 45% of respondents don’t like frequent emails, which trigger them to end a relationship with a brand
- Strictly avoid recommending products that don’t match your audience’s interest. 33% of respondents cited this as a reason for unsubscribing from a business
- You should never send expired offers to your audience. 22% of respondents unsubscribe from businesses because of this reason
- 47% of recipients open their emails because of the email subject line (Optinmonster)
- The overall average delivery rate touches 98.2% (Dot Digital)
- The best day to send emails is Tuesday (CoSchedule)
- Your customers would like to receive business emails that they can easily read on devices of all screen sizes. So there is no surprise that implementing a mobile-responsive email design can boost unique mobile click by 15% (MailChimp)
- 1 in 5 emails is not optimized for mobile devices (Superoffice)
- 68% to 79% of customers will delete your emails within 3 seconds if emails are not optimized for mobile (Adestra)
-Written by Kevin Sawyer
