When it comes to your inbound marketing it really is all about the numbers. When you know the numbers, your data and statistics begin to take on a greater importance. What your visitors encounter when they reach your site or your social media pages will make a huge difference in your bottom line. Without knowing what is working you are just flailing and wasting your time. Some new research done by Hubspot reflects the true importance of your inbound marketing efforts.
- 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
- One in ten blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
- Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)
- 81% of B2B companies use Blog as a content marketing tactic. (Content Marketing Institute, 2016)
- 66% of marketers surveyed used blogs in their social media content. (Social Media Examiner, 2019)
- Using statistics in blog posts improves consumer trust. (Forbes, 2018)
- 43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)
- Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
- 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019)
- 45% of B2C marketers believe visual content is their most important type of content. (Content Marketing Institute, 2017)
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
- 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2018)
- Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research, 2018)
- Podcast listeners are more likely to own a smart speaker. (Edison Research, 2018)
- 27% of men and 24% of women listened to podcasts in the last month. (Edison Research, 2018)
- Podcasts are the number one audio source by time of consumption among podcast listeners. (Edison Research, 2018)
- Product videos can increase purchases by 144%. (Neil Patel, 2017)
- Almost 50% of Internet users look for videos related to a product or service before visiting a store. (Google, 2016)
- 4 in 5 consumers believe that demo videos are helpful.
- 55% of people consume video content thoroughly. (HubSpot, 2016)
- 43% of people want to see more video content from marketers. (HubSpot, 2016)
- 81% of marketers are optimizing their social videos for mobile viewership. (Animoto, 2017)
-Written by Kevin Sawyer
