If you think that your video marketing has been strong enough, you may want to re-evaluate this position. Video has been one of the major factors in the success of small businesses everywhere and its influence doesn’t appear as if it will wane anytime soon. In some recent eye opening research published by the national video production firm, MotionCue, it shows just how much stronger your video marketing may need to be. The following is taken directly from their published data.
- 76% of marketers say that video has shown positive ROI in their marketing efforts.
- 77% of marketers believe that video has successfully helped them achieve their business objectives
- 78% of marketers believe that video has helped them get new customers.
- 66% of marketers have shared brand videos on YouTube. Out of these, 73% believe it helped the business.
- 71% of marketers have shared brand videos on Facebook. Out of these, 72% believe it helped the business.
- 54% of marketers have used live video to connect with their audience. Out of these, 78% believe it helped the business.
- 82% of businesses are posting between 1-4 videos a month.
- 78% of marketers believe that a brand video targeting cold audience should be no longer than 60 seconds.
- 77% of marketers are making short videos to upload as stories on social media.
- 86% of marketers plan to incorporate more videos into their marketing strategy in the future.
- 85% of marketers believe that video will play an important role in marketing in coming years
- 80% of people feel they spend more than a quarter of their time watching videos when using social media.
- 70% of people believe that video is the number 1 form of brand communication that keeps brands on top of their minds.
- 65% of people prefer watching videos on YouTube compared to Facebook, Instagram and TikTok.
- 80% of people believe a product/service explainer video shouldn’t be longer than 60 seconds.
- 91% of people say that they decide if they’re going to continue watching a video within the first 10 seconds.
- 83% of people agree that a product/service explainer video helps them in making a buying decision
- 62% of people feel that video testimonials/ reviews help them in making a buying decision. 72% of people prefer watching training/ tutorial videos compared to reading training material.
-Written by Kevin Sawyer
