Why your video strategy just isn’t working

If you are not incorporating video into your overall marketing strategy, then it is likely that you are falling behind your rivals who are using it aggressively. The fact that video has begun to dominate as a traffic delivery vehicle is no secret and those businesses that know this are seeing results they have never seen before. But, how to know what is working and what isn’t? In some newly released data research from Wordstream, it becomes clear with regard to the directions your video strategies need to go to develop sustained success with regard to driving traffic and securing conversions. The following comes directly from that published data:

  • Social video generates 1200% more shares than text and image content combined.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • 96% of people have watched an explainer video to learn more about a product or service.
  • 86% of people would like to see more video from brands.
  • 64% of consumers make a purchase after watching branded social videos.
  • 68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.
  • Consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase, and spend 45% more.

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  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • 87% of online marketers use video content.
  • The most popular video types made by marketers in 2021 include explainer videos (72%), presentation videos (49%), testimonial videos (48% ), and sales videos and video ads (42% each).
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Marketers who incorporate video into their campaigns experience 34% higher conversion rates.
  • Video drives a 157% increase in organic traffic from SERPs.
  • Videos up to 2 minutes long get the most engagement.
  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
  • An initial email with a video receives an increased click-through rate by 96%.
  • Attaching a video in an email can lead to a 200-300% increase in CTR.

-Written by Kevin Sawyer