Will blogging boost your SEO?

Posted on August 14, 2020 in Company Internet Marketing, internet marketing, Internet Marketing Blog, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media Management, Social Media Marketing Services

To blog or not to blog seems to be a question many small business owners and entrepreneurs seem to ask themselves on a regular basis. Will blogging actually help your marketing and branding efforts? Will it assist, and even boost, your SEO strategy? There has been plenty of recent research done that gets a handle on business blogging and how effective it really can be to your marketing program. The following stats were assembled from all over and recently published by SimpleMarketing:

  • 36% of the Fortune 500 are using their blogs for thought leadership, product promotion and engagement. 7 million people publish blogs on blogging websites, and another 12 million write blogs via their social networks.
  • 76% of B2B marketers blog, and 73% publish case studies. (Source: Content Marketing Institute)
  • Companies that blog receive 55% more traffic than companies that don’t and they have 434% more indexed pages compared to those that don’t.
  • Active company blogs have 97% more inbound links than websites without blogs. (Source HubSpot)
  • Active company blogs generate 67% more leads than websites without blogs. (Source HubSpot)
  • B2B marketers have found blogging to be significantly more time and cost-effective than traditional lead generation methods (Source: Hubspot).
  •  Marketers who prioritize blogging efforts are 13x more likely to see positive ROI (Source: HubSpot

  • 82% of marketers who blog consistently see positive ROI from inbound efforts (Source: HubSpot)
  • Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • Blogs are trusted sources of information and advice say 81% of US online consumers.
  • 96% of B2B buyers want content from industry thought leaders.
  • 61% of US online consumers have made a purchase based on recommendations from a blog.
  • 61% of US online consumers have made a purchase based on recommendations from a blog.
  • In terms of which factors add credibility to a blog, 30% say quality content, 17% say good design, 15% say regular publication of content, 13% say good social media presence, and 12% say good authors.
  • 62.96% say multiple authors add credibility to a blog.
  • As far as which types of content add the most credibility to a blog, written articles top the list at 44.44%, ebooks are next at 19.44%, visuals and videos are next at 14.81% each.

-Written by Kevin Sawyer