Will ecommerce be pivotal to your holiday success?

Posted on November 2, 2022 in Company Internet Marketing, internet marketing, Internet Marketing Company, Link Building Service, Local Internet Marketing, Marketing, Mobile, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media Management, Social Media Marketing Services, Video Optimization, Video SEO, VSEO

With the holiday season nearly upon us, it is critical that your business take stock regarding the readiness of its ecommerce infrastructure. As ecommerce continues to play a larger role in retail success, it may be time to examine why this is so and why your preparedness may just determine your holiday season’s bottom line. Some recent research published by Blippr, may help you gauge where you may need to be. The following is taken directly from that published research:

  • 64% of American’s budgets are spent in-store
  • 36% of American’s budgets are spent online
  • Ecommerce is growing 23% year-over-year
  • 95% of shopping is expected to be conducted through ecommerce by 2040
  • 67% of millennials prefer to shop online (those born from 1980-1995)
  • 56% of Gen Xers prefer to shop online (those born from 1965-1979)
  • 51% of all Americans prefer shopping online
  • Millennials and Gen Xers spend 50% more time online shopping than the Baby Boomer generation
  • Men spend 28% more time shopping online than women
  • 58% of consumers said they shopped online due to the ease of shopping at any time of day
  • 86% of female shoppers look to social media as a resource prior to making a purchase
  • 43% of shoppers have made a purchase online while in bed
  • 23% of shoppers have made a purchase online while at the office
  • 42% of shoppers have purchased something online that they have regretted
  • 56% of consumers say that unexpected costs cause them to leave their purchase prior to completing it
  • 21% of shoppers have reported that they’ve bought something online accidentally that they didn’t want
  • 43% of shoppers abandoned their cart due to high shipping charges
  • 50% of people say it’s not safe to save your financial information online when shopping online
  • 48% of online shoppers have purchased something they weren’t planning on or believe they have overspent on their purchase
  • 85% of online shoppers begin making a purchase on one device and complete the purchase on another device
  • 54% of shoppers would abandon their cart if they could find the same product for a lower price elsewhere
  • 21% of shoppers have abandoned their cart online due to a long and complicated process to checkout and process their order

  • Credit cards are the preferred method of payment in online shopping, accounting for 42% of transactions
  • 39% of online shoppers prefer using PayPal for their transactions
  • 42% of online shoppers who use a tablet say that using mobile applications help to strengthen the connection they experience with a brand
  • Online shoppers using a tablet are two times as likely to make a purchase than a smartphone user
  • 52% of ecommerce platforms use omnichannel capabilities
  • Almost 50% of B2B platforms have their entire product line online
  • 40% of all purchases made during Black Friday and Cyber Monday were completed on a mobile device
  • 91% of Americans say that they would like to receive promotional emails that interest them
  • 61% of people view brands more positively if they share in a successful mobile experience
  • 43% of customers research products and services online even when they’re already in the store
  • 49% of searches conducted can be resolved without ever even needing to click on a result
  • 2.86% of visits to a company’s website actually converts into a purchase
  • 80% of internet searchers ignore ads to only see organic search results that appear
  • 74% of consumers are influenced by social media accounts as they decide on purchases to make
  • 30% of time users spend online is on social media
  • 30% of shoppers said they would make a purchase from a social media platform
  • 56% of social media users follow brands on their respective accounts to review product lines and sales opportunities
  • 80% of people say that they have received advice or recommendations regarding a certain product or service
  • 93% of Millennials used a mobile device to compare deals online
  • 43% of 18-29 year olds judge their social media site to base on their customer service interactions
  • Conversion rates of those who reviewed products through social media platforms were up to 133%, which means big potential sales for your business

-Written by Kevin Sawyer