Will your 2021 SEO be smart enough?

As we head into the new year, American small business remains optimistic and looks to take advantage of every opportunity. Never before has your online marketing been so important. But what is coming down the road? Going into 2021, business SEO must be smarter than ever and intel will be your best friend. In a recent report published by SafariDigital, it seems that your SEO efforts need to be smarter and more agile. The following is take directly from their published findings:

  • 50% of all organic search queries include four of more words. This point is particularly important for websites that are not making the most of longtail keywords. Not only are longtail keywords important for web traffic, they also have a higher conversion rate than general search enquiries.
  • Quality Content and Link Building are the key to SEO success. According to multiple authoritative sources, the combination of high-quality content and link building is the most effective way to rank content in search engines. When combined, link building and good content have the potential to catapult web traffic.
  • 61% of marketers believe that SEO is the key to online success. The ongoing benefits of search engine optimisation are the reason for SEO being ranked as the most effective way to increase awareness, traffic, and grow online.
  • Longtail keywords encourage higher click through rates (CTR). This search fact reveals that longtail keyword searches enjoy a 3-5% higher CTR in the organic search results than organic search titles with 1 or 2 words in the title.
  • Businesses with online reviews are trusted by 73% of consumers. Social reviews through Google My Business, Facebook, Yelp and other peer to peer review platforms are a highly effective way to boost user trust and drive conversions. Businesses who displayed links to reviews directly on their website using schema mark-up are even more likely to encourage users to make a purchase.

  • 28% of searches that include local intent will result in a purchase. Another search engine optimisation fact that needs little explanation. For businesses of all sizes, the importance of a local SEO strategy cannot be overstated.
  • 78% of location-oriented searches will lead to an offline conversion. Immediate gratification means that bricks and mortar businesses are still alive and well. According to the latest SEO data, 78% users who make a search that includes location information will then carry out that transaction in a physical store. Even for businesses who thrive on sales in bricks and mortar locations, it’s essential to have an SEO strategy in place that exposes your business to potential customers.
  • 69% of mobile device users say that they are more likely to buy from a website that addresses their questions easily. This SEO statistic should come as no surprise to anyone. Websites that address user queries and provide ease of access from mobile devices are far more likely to land a conversion than those that do not.
  • 88% of customers will call or visit a store within 24-hours of making search from a mobile device. This SEO statistic highlights the fact that businesses who make themselves visible through local SEO and mobile optimisation will, in most cases, be the business that receives an enquiry from a potential customer. Failing to implement an effective local SEO strategy is a sure-fire way to ensure your business will miss out on potential customers.
  •  51% of content consumption comes from organic search. If you’re on the fence about implementing an SEO strategy, this SEO statistic should tell you everything you need to know about the importance of an organic marketing strategy. More than half of all content on the web is accessed through an organic search.Video content is 5 times more likely to drive a conversion than content alone. It is a long-established fact that video content is a good way to drive conversion with visitors, however this surprising SEO fact reveals just how important video content is in 2021. Videos are a more effective way to attract and retain visitors. Ensuring that the video content is properly optimised for SEO is also an important factor in the performance of your content.

-Written by Kevin Sawyer