The Power of Short-Form Video Content in Digital Marketing
Short-form video content has revolutionized digital marketing, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the charge.
Video Production Boston: Insights from HubSpot Research
Video is key on all platforms these days.
How important is your video marketing strategy?
When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It has proven to be one of the most effective marketing strategies that […]
Is your social media marketing really working?
For a small and growing company, nothing could be more important than a solid social media marketing strategy. The social media scene, however, can be an elusive and ever changing and it becomes a huge challenge to stay abreast of where your business needs to be. In some recent research released by Sprout Social, it […]
Small biz continues to struggle with growth
Small businesses in the US continue to struggle with both an uncertain economy and stalled growth strategies. While inflation remains the major concern, finding workers to fuel potential growth is beginning to become a long term challenge. Many small companies are poised to grow and expand but simply are unable to find the needed workers […]
Ecommerce sales falling? This may be why…
Most businesses, regardless of size, have come to rely heavily on the ecommerce sector of their business. It is a painstaking process to set up and operate a successful ecommerce platform and not all companies are successful at it. Shopping cart abandonment is a serious challenge that has many a business must deal with. Some […]
Are your customers ready to jump ship?
The very life’s blood for any business or company is the customer. Without them, you won’t have a business for too long. The challenge is, quite often, understanding why the customer is loyal to you and how to keep them forever loyal. Some recent research from Zippia, focuses in on that and has come up […]
Why your customer service boosts your bottom line
Can the quality of your customer service actually determine the future success of your company? There are many who say a resounding yes. Keeping your customers satisfied, and building your brand awareness and reputation, is no easy task. Knowing what they really need and want is what will lead to exceptional customer service. In some […]
SBA warns small biz to stay vigilant
As we head into a new year, it an be challenging for a small business to stay optimistic as conditions and strategies continue to shift. Knowing where things currently rest, and where they may be going can be, can also be a challenging situation. In a recently published report issued by the US Small Business […]
Are you doing those things that lead to success?
The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]
