Retail Content Being Accessed by Majority of Smartphone Users

Posted on December 13, 2012 in Marketing, Mobile

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A recent survey has found that four out of five Smartphone users – roughly 86 million – used their phone to access retail content during the month of July, according to a study by comScore.

The leading site accessed was Amazon (and all corresponding sites) with 49.6 million visitors, which translates into 46.6% of Smartphone users. EBay had 32.6 million visitors and Apple had 17.7 million visitors.

The leader for brick-and-mortar retail stores with 16.3 million visitors was Wal-Mart followed by Target with 10 million and Best Buy with 7.2 million Smartphone visitors.

Mark Donovan, senior VP of comScore mobile states, “With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment. The retailers who best understand how consumers are engaging in mobile shopping behaviors and design their strategies accordingly will be best positioned to capitalize on these shifting market dynamics.”

What this means for businesses is that they have to embrace the changing retail landscape which is moving towards a mobile base. As this survey proves, a business without a mobile strategy is one that will not survive in today’s competitive market.