If it is one thing small business owners need to tend to it is their social media marketing. Without a proper plan, your competition will soon make you and your business irrelevant. Most businesses really don’t have a firm grasp of what they need to do regarding their social media marketing especially out on Facebook. […]

There are certain strategies and procedures you need to put into place for your social media marketing efforts to pay off big. If you are just starting out, you would be well advised to understand the current strategies that are working to build and audience and drive traffic. Social media marketing is all about building […]

During the month of May, in honor of National Small Business Week, the CEO’s of the Big Three social media platforms, LinkedIn, Twitter, and Facebook got together in New York City for a roundtable discussion on the current state of social media. The direction your online marketing and social media marketing needs to go just […]

Social media is here to stay. In fact, recent marketing research has revealed that social media is now the number one online activity for people everywhere. More people spend more time on their social media channels than they do with email or texting. At least 80% of all small businesses worldwide have integrated social media […]

As stunning as it may seem, recent research has revealed that nearly half of all small businesses in the United States are not using social media for anything. A recent survey of 350 small businesses throughout the country by a leading online research firm concluded that 47% of the companies they talked to don’t use […]

With regard to your SEO and online marketing strategies, social media marketing has proven to be one of the most effective weapons any small business has. So, why are small business owners doing less and less of it?  In some stunning revelations recently released by American Express, nearly half, that’s right-half, of all small business […]

One of the most reliable ways to build an email database and enhance your overall brand is to run contests on a frequent basis. It is a huge boost for your overall marketing strategy and has become a staple in social media marketing campaigns. The results, however, are rather disheartening as contests are not drawing […]

If you have a B2B small business, you need social media marketing in your overall mix. Recent research has revealed that well over 90% of all B2B companies, regardless of size, are finding that a solid social media marketing strategy is effectively working to expand their brand awareness.  The major cited reasons for why small […]

In today’s complex business world, data has become a critical tool in the effort to gain ground on competitors and to increase revenues. Your marketing strategies, particularly your SEO and social media marketing strategies, must rely on the gathering and interpretation of your big data.  Monitoring your marketing efforts must go without saying but are […]

Dark Social is a marketing phenomenon that was first coined and understood just a couple of years back in 2012 by The Atlantic’s Alexis C. Madrigal. It turns out that Mr. Madrigal discovered, in his research, that this Dark Social was actually nearly 60% of The Atlantic’s content sharing situation out at its social media […]