Is your Facebook page really working for you?

 If it is one thing small business owners need to tend to it is their social media marketing. Without a proper plan, your competition will soon make you and your business irrelevant. Most businesses really don’t have a firm grasp of what they need to do regarding their social media marketing especially out on Facebook. There are some strategies, however, that you can deploy immediately, that will make your Facebook presence instantly stronger.

•  One of the most influential things you can do is to have photos at your site. There are so many small businesses out there that have almost no photos at all of themselves, their employees, or their day to day operations. People simply love the “behind the scenes” looks into a company. It makes you accessible and highly approachable. People will get the feeling that they actually know you and your business.
• Videos, of course, are a must for your social media marketing especially out at Facebook. Give people a tour. Run some short commercial like videos with employees and satisfied customers and clients. Tutorials, too, are great for explaining what you really do and why people need to buy from you.
• With Facebook, offering special discounts and offers just for your Facebook visitors will help drive traffic. Put Facebook’s call to action button to work for you. Give them something special and urge them to click through.
• Sharing milestones with your visitors as well as running continuing contests are another two sure strategies for establishing relationships and driving traffic. Make them feel like they are a part of your company and that you are firmly embedded into the community as a whole.
• Finally, don’t forget to feature the other social media platforms you are out on. Part of your social media marketing strategy needs to be the integration of all of these platforms. Showcase your other sites with photos and information. Get people to drive deeper into your company. This will help to establish the emotional bond that establishes life long and loyal customers.

-Written by Kevin Sawyer