Will ecommerce be pivotal to your holiday success?

With the holiday season nearly upon us, it is critical that your business take stock regarding the readiness of its ecommerce infrastructure. As ecommerce continues to play a larger role in retail success, it may be time to examine why this is so and why your preparedness may just determine your holiday season’s bottom line. […]

For your future CX, you must make it personal

One of the challenges every business faces is how to retain customers and clients. Getting them to come to you the first time is actually less daunting than figuring out a strategy that keeps them coming back. These days, it is all about customer experience or CX. Customers and clients want you to get personal […]

Why blogging is crucial to your traffic generation

When it comes to your online marketing strategy, few things have the potential to generate tons of traffic more than your blog. In noted research, blogging has been found to be one of the top traffic and lead generators that can’t be ignored by any small business. In some recently released data from Optinmonster, blogging […]

US small biz stays confident despite challenges

As challenging economic conditions continue to plague US small businesses, it seems that, despite enormous challenges and roadblocks, small business owners continue to remain confident and optimistic. There remain more than a few hurdles but business owners and entrepreneurs continue to forge on and make the best of what comes at them. In a new […]

Will your startup actually make it?

One of the most challenging, and difficult, things someone can do is start a successful business. Despite the daunting survival statistics, many actually do make it and go on to be successful. What separates those that make it from those that don’t? In some new research compiled by Firstsiteguide, the reasons seem to become more […]

Anyone can manage, but can you lead?

Why do some small businesses succeed, and thrive, while others struggle and die within a couple of years? The answer is rather simple. Those businesses that thrive and overcome risk are led not managed. Leaders are far above mere managers, or worse, simple bosses. You may not have been born a natural leader but you […]

Is mental toughness the real key to success?

What often separates us from what we want is our ability to be mentally tough; our ability to stay focused on a goal until it is reached. It’s being able to perform under pressure. It’s being able to face certain fears and demons and stare them down. Most people, however, tend to avoid conflict. They […]

Poor web design could be your downfall

Does the design of your company’s website really matter? Actually, the design of your website can be crucial with regard to your company’s overall growth and success. Unfortunately, too many small businesses take a do it yourself approach which can actually be hurting them with regard to instilling confidence in potential customers. Some recent data […]

Voice looks to dominate local search: are you ready?

Optimizing your SEO efforts to focus on local search has never been more at the forefront than it is now. One current observation is that voice search, via mobile devices,  looks to dominate the local search landscape for the foreseeable future. Are you ready? Some recently published research conducted by FinancesOnline seems to be bringing […]

Why your ecommerce strategy needs to quickly adapt

Swift adaptation to new business realities can be a winning strategy for today’s small business. To stay competitive, a small business needs to know where they are and where they need to go. One of the swiftly changing benchmarks these days is the state of ecommerce. Adapting to its continuing strength is the key to […]