Getting personal means more market share

Today’s online consumer, as well as those that actually come and visit your brick and mortar place, are extremely savvy and know exactly what they want. One of the things they want, and your SEO marketing needs to reflect this, is personal attention. They don’t want to be lumped in with the masses. They want a relationship. So, how do you do this? How do you create a SEO marketing strategy that draws them in and makes them pull the sales trigger?

• According to the latest marketing research, over 90% of all small businesses have recognized this and are working toward establishing long term relationships with their demographics. The more personal you make the customer experience, the more your conversions will tend to rise.
• Everything is about the reliability of your data. Big Data is here to stay and you need to use it. Who are your customers and where are they? Are you coordinating with your other departments especially Sales and IT? Your sales people are your life line to profit and must be in the loop. Your IT folks will be able to provide you with the analytics and the data you need to put together a solid, long term SEO marketing campaign.
• You must coordinate the same message over the same campaign over a variety of channels. Regardless of where your customers are, your message must have a cohesive core. It must be a branding exercise. The key to this is to focus on the absolute latest data and information that you have about your customers. Specifically, pay attention to the interaction between customers and your brand. Focus your marketing message on that and keep at it until new interactions and interests present themselves. Run with their current feelings and mindset. Show them that you care about them and are on top of their every desire and wish.

– Written by Kevin Sawyer