Facebook, Twitter, LinkedIn, Youtube, you know of these sites and how far they can reach for you, but if you’re a small business owner not utilizing them, then how can you expect your social media marketing services to be successful? There are many sites out there that can help you get the news out about your small business, and it can seem overwhelming at times. Fear not though! Don’t get frustrated by the world of social media marketing services, you don’t have to give up, but let yourself fall into the fuzzy embrace of social media. Here are some useful tips for your fledgling social media marketing services.
1. Start with the Basics
When you think social media, what are the two sites that come to mind? For most, the answer to that would be Facebook and Twitter. When it comes to kickstarting your social media marketing services, the places you should start are on the big two. This is where you want to launch a campaign and work on maximizing your business’ presence on those two sites.
2. What about those other Sites?
After the big two, the world of social media breaks down into many different social media sites that work just a little bit differently. There’s Google +, Pinterest, LinkedIn, and StumbleUpon to list a few of the second tier social media sites. These are still important to market on though because of how populated Facebook and Twitter are. A little research will do wonders for you to find out where your target audience is spending their time online. Keep a strong presence on the big two, but definitely investigate every possible social media platform that can work for your company.
3. Your Content is Key
You’ve set up pages on the social media big two, and some of the smaller social media sites as well. Now it’s time to start posting content in order to market yourself to the masses. There used to be a school of thought where the more content you posted the higher your Search Engine Optimization (SEO) and Search Engine Ranking would be. This is very much not the case anymore. Anything you post on any site, whether it is a 140 character tweet, a video to YouTube, or an image to Pinterest, should be of the highest quality. The quality of your content trumps the quantity of content you post. This is how you get yourself ranked higher than your competitors as Google rewards high quality content over everything else.
4. Track your Social Media Marketing Services
One of the most important things you can do is to monitor the progress of your social media campaigns. You could launch a campaign and then let the campaign run its course without watching it, but how could you tell if it was effective and if you reached your goals? The big two do most of the work for small businesses, but they aren’t perfect. Products like HootSuite and Google Analytics can effectively help you track the success of your campaigns.
5. Every Action has a Reaction
Now that you see what the results of your campaigns are, what are you going to do next? Is your Twitter campaign not going the way you want it to? Not getting the reactions you thought you would on Facebook? Don’t abandon all hope! Instead, change your social media marketing services strategy a little bit. This is why you track how your campaign is doing, so you can make changes as you go along to maximize its efforts. If you’re trying a campaign on a second tier social media site such as Instagram and it’s not going anywhere, then it might be time to move on.
6. Communicate with your Customers
In the world of social media, the lines separating companies and consumers have been blurred and interacting between them is much easier than it used to be. The best thing you can do as a company is to respond to customers comments on any social media platform. This is especially true when responding to negative comments. Initially respond to negative comments publicly, but when it comes down to the details, move the conversation to private messaging. Let your customers know that you’re a company that will respond to possible grievances and deal with them quickly. This will boost your reputation and give your customers reassurance that you are a reliable company.
It takes time and effort for an effective social media campaign to be successful. By following these simple tips, your social media marketing services can create great social media campaigns and boost your online presence. By targeting the right social media platforms and creating high quality content, your social media marketing services will put your company at the top of search engine rankings in no time.