The 7 Cs of Marketing: A Comprehensive Guide for Digital Success
Here, we delve into each component of the 7 Cs of marketing and explore how they can elevate your New England digital marketing efforts.
How important is your video marketing strategy?
When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It has proven to be one of the most effective marketing strategies that […]
Ecommerce sales falling? This may be why…
Most businesses, regardless of size, have come to rely heavily on the ecommerce sector of their business. It is a painstaking process to set up and operate a successful ecommerce platform and not all companies are successful at it. Shopping cart abandonment is a serious challenge that has many a business must deal with. Some […]
A solid SEO plan keeps you ahead of rivals
When it comes to staying ahead of your rivals, nothing can match a solid search engine optimization strategy. The proven effectiveness of SEO is something your company needs to stay competitive and to thrive. The challenge becomes staying on top of your plan and integrating it with your other formidable marketing weapons. The importance of […]
Is stress the enemy you’re not seeing?
If there is one constant in the world today it is stress. The elevated stress levels for just about everyone these days seems like a simple fact of life that we can’t do anything about. However, some recent research has begun to take a serious look at how stress affects the brain and how it […]
Are you making it too hard for them?
When it comes to making a sale, simple and easy is always the best strategy. Making the buying journey as easy as possible for the customer is what every successful business strives for. Alas, too many small companies make it far too difficult for their potential customers to buy from them. Getting a secure handle […]
How a PPC campaign may boost your brand awareness
Can a pay per click ad campaign actually help with your brand awareness efforts and SEO? In these challenging economic times, no small business can afford to overlook any tool that will help them to drive traffic and conversions. A fine balance of marketing strategies may be needed to help keep a small business competitive […]
Anyone can manage, but can you lead?
Why do some small businesses succeed, and thrive, while others struggle and die within a couple of years? The answer is rather simple. Those businesses that thrive and overcome risk are led not managed. Leaders are far above mere managers, or worse, simple bosses. You may not have been born a natural leader but you […]
Is mental toughness the real key to success?
What often separates us from what we want is our ability to be mentally tough; our ability to stay focused on a goal until it is reached. It’s being able to perform under pressure. It’s being able to face certain fears and demons and stare them down. Most people, however, tend to avoid conflict. They […]
Innovation key to long term social marketing success
Staying on top of the ever changing marketing landscape can be quite the challenge. This can be especially true of your social media strategy. Social media continues to be a fluid and unpredictable challenge that can frustrate even the best marketers. In some recently released research, InfluencerMarketing has discovered just how things have shifted and […]
