Small Company Internet Marketing

Business these days is highly competitive to say the very least. Everything, it seems, has to be perfect.  Nothing can be more important to the future of your business than the digital marketing strategy that you put together. Even the best SEO and social media marketing planning can be fraught with potholes and potential disasters. […]

Social media is everywhere. There is no escaping it. It is likely no news to you that your social media marketing can be one of the best weapons you have for driving traffic and making conversions. The challenge is not so much that businesses of all sizes are using social media, but it seems more […]

According to recent reports and research, most small businesses across the USA are not only optimistic about the economy, but are increasing their investment in their digital marketing. Some news and data coming out of the small business news and data site, The Manifest, reveals just how much confidence small business has in their SEO […]

When it comes to hiring a new employee, most business owners don’t really take the time to do it so that it actually works to their advantage. Worse still, they don’t do the hiring themselves. Instead they leave it to some HR person who knows nothing about how to operate a business. Where did they […]

Your social media marketing can be a huge catalyst for driving sales and growth.  How your potential customers are using social media and which ones they spend a lot of time on can be tricky to determine and is ever shifting. Some recent research published at Small Business Trends shows just who is using what […]

Perhaps your most important and crucial SEO marketing efforts  are those that focus on local traffic and business. This is especially important to those brick and mortar locations. In fact, having a physical location can actually be an advantage for you. Knowing where to place your efforts, and how to maximize their effects, is what […]

As mobile use becomes more and more of a default mode, the more importance your mobile SEO takes on. Over 60%  of all searches are currently being performed on a mobile device. The challenge seems to be that small businesses are sorely lagging behind the big boys and girls with regard to perfecting their mobile […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

In the language of mathematics, a nano is one billionth of anything. While that hardly seems all that impressive, companies have begun to tap in to the marketing power of such a small number. Thus, the rise of the nano influencer. Companies of all sizes have long tried to harness the marketing power of influencers […]