Small Company Internet Marketing

Why do some small businesses succeed, and thrive, while others struggle and die within a couple of years? The answer is rather simple. Those businesses that thrive and overcome risk are led not managed. Leaders are far above mere managers, or worse, simple bosses. You may not have been born a natural leader but you […]

What often separates us from what we want is our ability to be mentally tough; our ability to stay focused on a goal until it is reached. It’s being able to perform under pressure. It’s being able to face certain fears and demons and stare them down. Most people, however, tend to avoid conflict. They […]

Staying on top of the ever changing marketing landscape can be quite the challenge. This can be especially true of your social media strategy. Social media continues to be a fluid and unpredictable challenge that can frustrate even the best marketers. In some recently released research, InfluencerMarketing has discovered just how things have shifted and […]

There seems to be no better time than the present to re-evaluate your current pay per click strategies. Or, if your company has yet to explore the potential of PPC, now could be the time to take advantage of that type of customer engagement. There are advantages to PPC that could very well give your […]

Far too many small businesses are not paying enough attention to their inbound marketing efforts and, as a result, could begin to see dramatic effects on their bottom lines. Inbound marketing relies heavily on your SEO strategies and focus on content, especially video, to drive customers to you. In some recently published research by ClassicInformatics, […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

Aside from the time tested strategy of search engine optimization, the most effective way for a small business to boost brand awareness and to drive traffic is through the use of video. However, there remains far too many small business owners who have yet to embrace video. Why is that? What is keeping them from […]

When it comes to initial engagement, small businesses will use every weapon they can to draw in and engage a potential customer. Chatbots have become one of those weapons that have seen greater use of late. The reason seems obvious to many and that reason being that they work. In some recently published research, Userlike […]

Are customers and clients actually changing the way businesses are approaching social media? Has there been a not so obvious shift in how social media campaigns are being created and launched? Are there social media platforms that are being ignored and dismissed despite evidence that your customers and potential customers are out there using a […]

For a small business, your brand is everything. It is your identity. It is how your customers know you and what they bond with. It is how they decide to buy from you, how they choose you over your rivals. Too few small businesses these days seem to concentrate their marketing efforts on establishing and building […]