Small Company Internet Marketing

When it comes to hiring a new employee, most business owners don’t really take the time to do it so that it actually works to their advantage. Worse still, they don’t do the hiring themselves. Instead they leave it to some HR person who knows nothing about how to operate a business. Where did they […]

Your social media marketing can be a huge catalyst for driving sales and growth.  How your potential customers are using social media and which ones they spend a lot of time on can be tricky to determine and is ever shifting. Some recent research published at Small Business Trends shows just who is using what […]

Perhaps your most important and crucial SEO marketing efforts  are those that focus on local traffic and business. This is especially important to those brick and mortar locations. In fact, having a physical location can actually be an advantage for you. Knowing where to place your efforts, and how to maximize their effects, is what […]

As mobile use becomes more and more of a default mode, the more importance your mobile SEO takes on. Over 60%  of all searches are currently being performed on a mobile device. The challenge seems to be that small businesses are sorely lagging behind the big boys and girls with regard to perfecting their mobile […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

In the language of mathematics, a nano is one billionth of anything. While that hardly seems all that impressive, companies have begun to tap in to the marketing power of such a small number. Thus, the rise of the nano influencer. Companies of all sizes have long tried to harness the marketing power of influencers […]

Most people live in the delusion that they are mentally tough. The truth is, very few are. Most people’s minds are too scattered too self centered and too unfocused. That doesn’t have to be the case, though. There are certain habits and mindsets that separate the mentally tough from everyone else. It is just a […]

Conversions are everything. It is the only reason for the existence of your website and your business. The challenge has always been to maximize your ROI with regard to the marketing efforts you are putting forth. This includes trying to maximize your conversion rate as much as you possibly can. So, how to maximize your […]

Voice search as a marketing channel has begun its slow and steady assent toward dominance. According to the latest research, including research done at Google, more than half of consumers are currently using some manner of voice search with slightly over 80% of them accessing voice search from their cell phones. Voice search right now […]