Small Company Internet Marketing

As normal channels of communication become not so normal, businesses are looking for some guaranteed ways to stay in touch with their customer base. While many will tend to think that their social media platforms just may be the best way to reach out, recent research done by Adobe points to email and website updates […]

We are now a few months into the constant anxiety, confusion and uncertainty. Everywhere one turns it seems that there are different opinions about what is really going on and how American businesses can navigate their way back to profitability and a sense of normality. In a recent survey, the National Federation of Independent Businesses […]

As businesses find themselves up and running again, their marketing and advertising. as well as their SEO, takes on an even greater importance than ever before. Some revealing research done by Adobe, focused on the ever rising importance that email will play as businesses move forward to both attract and retain customers and clients. Adobe […]

If there is one constant in the world today it is stress. The elevated stress levels for just about everyone these days seems like a simple fact of life that we can’t do anything about. However, some recent research has begun to take a serious look at how stress affects the brain and how it […]

Influencer  marketing has been around for quite a while now and research has shown that online influencers have now overtaken celebrities as voices to trust by consumers when they are in the midst if their buying cycle. In fact, only trusted friends and family members hold more sway than the influencers. Recent research done by […]

Making certain that your business has optimized itself for mobile use, has never been more important than it is today. Recent research from the Pew Research Center indicates that more and more consumers are becoming reliant on their cell phones as their sole means of accessing the world wide web. The following is taken from […]

Becoming dominant with your social media marketing can be a tricky thing. There is so much that can wrong. There is so much that will decrease your reach and engagement. A poorly executed social media strategy can quite often drive current and potential customers right into the arms of your rivals.There are a few things, […]

When it comes to your market research, is there a time when you believe that all of the hard work amassing all of that data will be worth it to your bottom line? On a larger scale, many companies of all sizes are calling upon market research companies to fill a gap in their intelligence […]

Customer engagement has been at the forefront of online marketing efforts for a while now. At least it should be. It as been crucial to the success of businesses these days as more and more potential sales are using mobile technology. In fact, recent research has declared that mobile sales alone may top $250 billion […]

Social proof has always been a major factor in the success of any marketing strategy. In the end, it just may be a deciding factor in whether a potential customer buys from you or from one of your rivals. Some recent research published by the consumer review platform Trustpilot confirms that social proof is, indeed, […]