internet marketing

Staying ahead of the competition can be grueling especially if you are not using every marketing weapon you may have at your disposal. Putting together a marketing plan that can effectively drive traffic is no easy task. When the search engines, especially Google, apply their standards, it can often be disappointing when you are not […]

One prevalent risk today that is generally ignored by most entrepreneurs and small business owner’s is that of their reputation especially their online reputation. What is most important in this regard is how to handle this risk across several platforms. Your reputation is affected online mostly through consumer comments and your social media elements. Customer […]

The key to success these days seems to be linked to customer engagement. Every company, regardless of size, wants an engaged customer base. They want potential customers and clients to be interactive and informed. To get them all engaged, however, you first must get their attention. Then, you need to drive them to you. When […]

The latest research from the Pew Research Center has been taking aim at the social media platforms and where, exactly, everyone is. Pew sampled over one thousand people to determine the social media platforms that are getting the most traffic and why. It also wanted to highlight the differences, if any, between adults and teenagers. […]

The challenges faced by a B2B company may not be quite the same as the retailers and the B2C’s, but when it comes to content marketing there are certain strategies that work better for some than for others. There has been some recently published research that has discovered what seems to be driving the most […]

Social media has evolved over the years to where every business, regardless of size, needs to be out on the platforms that are a good fit for them. The challenge has always been how does a small business brand itself, get its message out, drive traffic, without alienating the very people they are trying to […]

In today’s highly competitive business world, a business, especially a small business, must leap at every opportunity it gets to gain ground on competitors. This means a serious and engaging online presence that includes the best SEO practices currently being deployed. Your SEO marketing strategies are what drives traffic to your site or your location. […]

Your social media marketing efforts can be tricky enough without courting certain disasters you could have avoided. Social media is an excellent way for your business to establish and build its brand but it can also be a minefield from which there really is no return. This is an important and crucial part of your […]

If there is one challenge faced by every small business owner and entrepreneur it is the challenge of time. Not every business owner wants to grow their business but all will agree that there just doesn’t seem to be enough minutes in the day to get everything done that they want to. It all comes […]

SEO, as well as social media marketing, and marketing in general, continues to evolve and shift. How can anyone keep up? It is like trying to nail jello to a wall sometimes. Staying on top of this forever changing landscape can be a challenge. There are some new trends developing however, that you must be […]