internet marketing

Taking advantage of social media as a B2B company is not something most B2B companies seem to consider. Those that do, seem to dismiss it as being rather low brow and fit only for the B2C companies. Video is one of the most potent marketing weapons any company has these days regardless of size. Here […]

Are you taking your social media marketing for the serious weapon that it is? Sadly, many small businesses are not. When you use your social media channels to inform and drive traffic, it is then that you will begin to realize the value it has. In addition, social media access is free. However, there may […]

Google recently confirmed what many have suspected for the last month or so. The search god has updated their parameters with regard to local search and released a statement stating that they are: “making use of neural matching as part of the process of generating local search results…”  The company stated that they are now […]

Growing your business and expanding your reach can be daunting to consider. The problem for most small companies is speed. Too many want to do it yesterday. Almost all who focus on speed never make it. They were not ready for it. Certain strategies were not in place. In the end, it is all about […]

It all begins with a potential customer going out to a search engine and trying to solve a problem or to somehow improve their life. Billions of queries are made everyday at the search engines. Fine tuning your SEO must be an ongoing priority for your company. But, what do you really know about the […]

In some recent research released by the National Retail Federation, the holiday shopping season looks promising indeed. All across the generations it looks as if people will be ready to spend both online and out at the stores. The following is just some of the data released by the NRF as the holiday shopping season […]

Over the last couple of years, social media marketing has become, perhaps, the leading factor in the success of many businesses regardless of size. In fact, some recent stats reflect that, worldwide, about 25% of marketing directors attribute their company’s success to their social media marketing. While trends can come and go, there are a […]

When search god Google decides to fix something that isn’t broken with a new algorithm, many small businesses tend to go into an immediate panic. And rightly so. Building and executing a successful business these days is tough enough without Google continually trying to punch your SEO marketing efforts in the face. However, there are […]

There comes a time when an entrepreneur and small business owner must decide that they are tired of playing nice. You seem to be stuck in the same place, never seeming to move forward even the proverbial inch. Why is that? Are you just competing? Anyone can compete. Even a team that has no wins […]

The excitement of welcoming new potential customers or clients to your site should get you to thinking. Are you making them yell “wow!” or are you making them scrunch up their face and forcing them to click away and flee to your competition? There are several ways to do either so by taking the time […]