Video Optimization

Is content really all that important to the success of your online marketing strategy? The argument may continue to rage among small business owners but one thing does seem clear. Not enough business owners are giving their content the attention is needs. Content is, indeed, critical to the future survival of your business and is […]

Are your potential customers where you think they are? Maybe not. If the last year and a half has taught us anything, it is that things can pivot quickly and that the dust may settle only to be stirred up again. The constant shifting and migrating may actually be a good thing for your business […]

For a few years now, mobile marketing has been gaining momentum and has now become a serious force to be reckoned with. Around half of the world’s commerce is now getting done via mobile so if your business is not intesifying its mobile marketing efforts, then you may very well be left behind. Being optimized […]

Small businesses, and small business owners, are different and that difference matters greatly. Not everyone has that entrepreneurial mindset and drive that makes small businesses the backbone of every economy in the world. Small business also faces challenges and obstacles not seen elsewhere but their fire and determination is what sets them apart and makes […]

As astonishing as it may seem, there are still thousands of small businesses out there that don’t have a website. Can a small business these days survive without one? Apparently, many small companies think that they can but they may want to re-think that strategy. Some recently released research published by Digital.com has revealed some […]

For the vast majority of consumers these days, their research begins at the website of a small business. Does the overall design and function of that company’s website actually determine whether or not the potential customer stays or leaves? The answer is a resounding “yes!”. Website design just may be the most influential factor in […]

Trying to stay a step or two ahead of the competition has never been more of a challenge for small and medium sized businesses. Looking for that special something, that unique edge, can also be a frustrating mission. But, fortunately, your business just may have a secret weapon that will move your business to the […]

Is an omnichannel marketing strategy really worth the time, the effort, and the resources? It seems as though many smaller companies are now adopting this strategy in an effort to increase the bottom line and to retain customers for the long term. These days, your business is everywhere. It is spread across multiple venues and […]

Branding is a huge part of a business strategy and a huge part of its long term success. The challenge seems to be that too many small companies fail to take branding seriously. There just always seems to be more important priorities. Branding, like SEO, is a long term strategy that can’t be ignored for […]

As small businesses continue to adapt to an ever changing plethora of circumstances, it can often become quite the challenge to see what is coming. Many B2B companies have faced the same challenges as the B2C companies but their challenges may not be as clear cut. While customers and clients may well come from several […]