Video Marketing

Is content really all that important to the success of your online marketing strategy? The argument may continue to rage among small business owners but one thing does seem clear. Not enough business owners are giving their content the attention is needs. Content is, indeed, critical to the future survival of your business and is […]

Are your potential customers where you think they are? Maybe not. If the last year and a half has taught us anything, it is that things can pivot quickly and that the dust may settle only to be stirred up again. The constant shifting and migrating may actually be a good thing for your business […]

Everything, it seems, just may depend on the strength of your sales funnel strategy. Without a strong sales funnel, all of your online marketing efforts may go for naught. All of your marketing efforts must encompass your sales funnel to be effective and to drive traffic and conversions. After all, isn’t that why your company […]

Does the future success of your business really depend on the quality of your inbound marketing? It seems, by many accounts, that the strength of a company’s inbound marketing has never been more crucial to its future survival. When the many factors regarding inbound marketing are tallied up, what remains is a glimpse of where […]

For a few years now, mobile marketing has been gaining momentum and has now become a serious force to be reckoned with. Around half of the world’s commerce is now getting done via mobile so if your business is not intesifying its mobile marketing efforts, then you may very well be left behind. Being optimized […]

It seems that, as consumer sentiments shift, a company’s online branding strategy may need to pivot with it. But what is the customer’s expectations these days? How will your business adapt in an effort to strengthen your online branding and company image?  It can all be a bit confusing and tricky to get a handle […]

Small businesses, and small business owners, are different and that difference matters greatly. Not everyone has that entrepreneurial mindset and drive that makes small businesses the backbone of every economy in the world. Small business also faces challenges and obstacles not seen elsewhere but their fire and determination is what sets them apart and makes […]

As astonishing as it may seem, there are still thousands of small businesses out there that don’t have a website. Can a small business these days survive without one? Apparently, many small companies think that they can but they may want to re-think that strategy. Some recently released research published by Digital.com has revealed some […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

For the vast majority of consumers these days, their research begins at the website of a small business. Does the overall design and function of that company’s website actually determine whether or not the potential customer stays or leaves? The answer is a resounding “yes!”. Website design just may be the most influential factor in […]