Video Marketing

So, how is your video game? As marketing efforts become more sophisticated these days, it is important to realize that video must be in your marketing mix if you want to stay ahead of the competition. But, how effective is video really? Turns out it just may be the most effective weapon you have. In […]

If you think that your video marketing has been strong enough, you may want to re-evaluate this position. Video has been one of the major factors in the success of small businesses everywhere and its influence doesn’t appear as if it will wane anytime soon. In some recent eye opening research published by the national […]

By the conclusion of this year, a full 50% of all searches will be voice searches. Are you ready for that? Most small businesses have yet to try and optimize their sites so as to make it easier for potential customers to quickly find them with a voice search. Also, almost 25% of American households […]

It has been building slowly but surely for a few years now. Voice search is quickly becoming the go-to means by which today’s consumer are looking for what they want. Even recent research released by San Jose, California software giant Adobe Systems reveals that fully half of all searches these days are being done by […]

In business, trust is everything. Violate this tenent and your business is doomed. Maybe not today, but quite soon. Gaining the trust of a potential customer or client is always a challenge because we live in a skeptical world where the continuous white noise of commerce is everywhere. You must gain their trust or they […]

Do fired up and highly engaged customers and clients really mean that much more to a company’s bottom line? As a matter of fact, as well as recent research, those companies that have highly engaged and loyal customers increase their bottom lines anywhere from 23%-30% over those businesses who don’t consider customer engagement to be […]

While podcasts are hardly new to the marketing scene, they are vastly underused by small and mid sized companies as well as solopreneurs. The truth of things, though, is that the use of podcasts can almost singlehandedly increase your traffic and your conversions. The podcast is a marketing tool that every business needs to be […]

Deciding to re-design and re-launch your website can be a scary thing. Especially if you have been around for some time and are comfortable with your site. Most businesses need to do this on a regular basis to help prevent a staleness and to infuse some new excitement about the business. SEO and online marketing […]

When you are striving for brand awareness, visual content may be the key to your overall long term success. While your content development and production plays a huge part in your branding efforts, you must integrate visual elements for your brand awareness to have long term benefits for you and your company. It all begins […]

The majority of small businesses and consultants rely on a customer acquisition strategy to drive sales and fuel growth. What ends up happening, in far too many cases, is that the business eventually hits a wall where sales are flat or even in decline. So, what do most do? They ramp up their acquisition strategies […]