The Power of Short-Form Video Content in Digital Marketing
Short-form video content has revolutionized digital marketing, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the charge.
How important is your video marketing strategy?
When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It has proven to be one of the most effective marketing strategies that […]
Is your social media marketing really working?
For a small and growing company, nothing could be more important than a solid social media marketing strategy. The social media scene, however, can be an elusive and ever changing and it becomes a huge challenge to stay abreast of where your business needs to be. In some recent research released by Sprout Social, it […]
Small biz continues to struggle with growth
Small businesses in the US continue to struggle with both an uncertain economy and stalled growth strategies. While inflation remains the major concern, finding workers to fuel potential growth is beginning to become a long term challenge. Many small companies are poised to grow and expand but simply are unable to find the needed workers […]
Ecommerce sales falling? This may be why…
Most businesses, regardless of size, have come to rely heavily on the ecommerce sector of their business. It is a painstaking process to set up and operate a successful ecommerce platform and not all companies are successful at it. Shopping cart abandonment is a serious challenge that has many a business must deal with. Some […]
SBA warns small biz to stay vigilant
As we head into a new year, it an be challenging for a small business to stay optimistic as conditions and strategies continue to shift. Knowing where things currently rest, and where they may be going can be, can also be a challenging situation. In a recently published report issued by the US Small Business […]
Are you doing those things that lead to success?
The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]
How content marketing improves your long term strategy
If there is one area many small companies don’t pay a whole lot of attention to, it is their content. Content can be one of the most important factors in any marketing strategy with regard to enhancing brand awareness as well as being an important tool with regard to driving leads. But, what direction to […]
Video can take your company to a new level
It is no secret that video can be the most effective part of any successful online marketing strategy. If you haven’t already incorporated video into your long term vision, you may quite far behind you rivals and competitors. In a benchmark research report published by Vidyard, the stark reality of video marketing comes in to […]
SEO remains strongest option for marketing success
Search engine optimization continues to be the most valuable weapon any small business can use for long term online marketing success. The advantages of a solid and long term SEO strategy are many and it seems that, these days, a small business simply can’t grow without one. As another year comes to a close, Hubspot […]
