Online Marketing

Having a piece of content go viral is always a great boost to a company’s brand awareness and conversion rate. As a small business, you should want every piece of content you produce to go viral. That can’t happen, of course, without a plan. You can go viral but you will need to understand what […]

Finding a social media strategy that actually works time and time again can be a tricky thing. Are you spending enough time trying to put a cohesive strategy into place? Do you have the right people handling it? If something isn’t working are you staying with it? Does your business spend enough time out there […]

Regardless of size, companies these days must maintain a hyper-focus on pretty much only one thing. That is your customers, potential customers and the experience they will have when visiting you. Ignore this at you peril and many companies do as they grow, and your rivals will gladly step in and provide your potential customers […]

When it comes to search engine optimization, it is crucial to know what is working and what is not. In addition, it is equally crucial to your bottom line to know where potential customers are and what they are doing to find you. Once you an get a handle on consumer behavior and intent when […]

Ecommerce success depends largely on whether or not a business can project both credibility as well as trust. This is not an easy thing to do especially in today’s world where everyone is in a hurry and attention spans have shrunk to almost nothing. The challenge is that, for the consumer, there is a certain […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

Every business is always looking to grow or gain some manner of edge over their rivals. One way to accomplish all of this is to structure your marketing with specific goals in mind. Without measurable goals, you simply can’t move forward and expand your reach into markets that you have not ventured into as of […]

The current state of  SEO may be a matter of concern for more than a few small and medium sized businesses. In a recent survey, done annually by Zazzle Media, they went out and posed several dozen specific questions concerning the state of SEO. They asked hundreds of small businesses and marketing professionals their opinions […]

When it comes to your inbound marketing it really is all about the numbers. When you know the numbers, your data and statistics begin to take on a greater importance. What your visitors encounter when they reach your site or your social media pages will make a huge difference in your bottom line. Without knowing […]

When it comes to the survival of your business, social media is serious business. The numbers are there for you. The number of potential leads and customers is in the billions. Not only is social media a highly efficient way to attract and drive traffic, but it is free. The challenge with many small businesses […]