Online Marketing

Happiness just doesn’t happen out of nowhere. It’s not something you can wait around for or pursue. Happiness, for the most part, is a state of mind. It is an accumulation of habits dedicated toward a perceived and defined state of happiness. Happiness is not something that is outside of yourself. You choose to be […]

As the current holiday season continues its extended way, it seems that most small businesses continue to hope for a strong combination of both in store and online traffic and sales. Just this week, Adobe has issued its findings with regard to how this season might be shaping up with regard to online traffic and […]

So, how is your video game? As marketing efforts become more sophisticated these days, it is important to realize that video must be in your marketing mix if you want to stay ahead of the competition. But, how effective is video really? Turns out it just may be the most effective weapon you have. In […]

As we head into one of the most critical periods of the business year, it appears as if American small business optimism has remained intact, for the most part, and continues to surge forward. The latest economic report released by the National Federation of Independent Businesses {NFIB} has shown that optimism seems the course going […]

Uncertainty and confusion seems to be the order of the day as restrictions, and flat out guessing, seems to rule supreme these days. As the B2C companies look to gain some serious ground during this holiday season, the future may not be so foreseeable for the B2B businesses. Sure, the B2C’s can turn an entire […]

As American small businesses continue to successfully battle back from the many roadblocks placed before them, there seems to be great news with regard to how people expect to approach the upcoming holiday shopping season. In a recent survey performed by Engine Insights, it seems that nearly 90 percent of the people they spoke with […]

This has been a year where just about anything seems plausible. As the holiday season looms, a perfect example seems to be that the concept of “Black Friday” will not be limited to the day after Thanksgiving. It  seems that American business has decided that the concept will encompass the entire month of November. Who […]

Is it finally time that your company started to get personal? An ongoing trend of personalizing online marketing to make a direct and meaningful impact on potential customers seems to be on the rise. It also seems to be working according to many marketers throughout the country. In some recent research published by Business2Community, it […]

As American small business continues to navigate the current unprecedented situation, it seems that the American consumer may be turning their sights more toward online shopping this holiday season than ever before. In a recent research report released by marketing software firm Allocadia, it seems that the upcoming season just might have some surprises in […]

Despite challenging conditions, America’s small businesses and entrepreneurs continue to battle forward and continue to gain ground and exceed expectations. The latest pulse taking by the National Federation of Independent Businesses declares that, while there does remain some uncertainty, American business continues to be optimistic going into the future. While the future is a mixed […]