Online Marketing

Influencer  marketing has been around for quite a while now and research has shown that online influencers have now overtaken celebrities as voices to trust by consumers when they are in the midst if their buying cycle. In fact, only trusted friends and family members hold more sway than the influencers. Recent research done by […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

Your search engine optimization strategy needs to be flexible enough to keep up with all of the latest data and changes that are happening on an almost weekly basis. As your SEO marketing is a full time and ongoing endeavor, is is important to have the latest data at hand so that you and your […]

Making certain that your business has optimized itself for mobile use, has never been more important than it is today. Recent research from the Pew Research Center indicates that more and more consumers are becoming reliant on their cell phones as their sole means of accessing the world wide web. The following is taken from […]

As the importance of video marketing continues to gain momentum, it is critical that businesses begin to embrace it as the potent weapon that it has become. As we move into this current year and beyond, the following recently collected research should get your marketing teams all fired up to establish your company as a […]

There has never been a time when the concept and delivery of superior customer service has been more vital to the future of any company regardless of size or specialty. Customers and clients these days are demanding a certain level of service and “experience” that must be delivered or your rivals will swoop down and […]

By the conclusion of this year, a full 50% of all searches will be voice searches. Are you ready for that? Most small businesses have yet to try and optimize their sites so as to make it easier for potential customers to quickly find them with a voice search. Also, almost 25% of American households […]

SEO is a challenge that is always ongoing. The search engines, especially Google, tinker with, and alter, search parameters almost daily with no apparent reason seemingly detected. As soon as companies build themselves a solid SEO plan, Google decides to fix something that isn’t broken. As this new year progresses, here are just a few […]

Why do some small businesses succeed, and thrive, while others struggle and die within a couple of years? The answer is rather simple. Those businesses that thrive and overcome risk are led not managed. Leaders are far above mere managers, or worse, simple bosses. You may not have been born a natural leader but you […]

Becoming dominant with your social media marketing can be a tricky thing. There is so much that can wrong. There is so much that will decrease your reach and engagement. A poorly executed social media strategy can quite often drive current and potential customers right into the arms of your rivals.There are a few things, […]