Online Marketing

The only reason any company goes into business is to make a profit. The only way to do that, of course, is to make sales. You have your SEO and social media marketing up and running and your branding efforts seem to be going well. The challenge is that most companies don’t even bother measuring […]

One prevalent risk today that is generally ignored by most entrepreneurs and small business owner’s is that of their reputation especially their online reputation. What is most important in this regard is how to handle this risk across several platforms. Your reputation is affected online mostly through consumer comments and your social media elements. Customer […]

The key to success these days seems to be linked to customer engagement. Every company, regardless of size, wants an engaged customer base. They want potential customers and clients to be interactive and informed. To get them all engaged, however, you first must get their attention. Then, you need to drive them to you. When […]

The challenges faced by a B2B company may not be quite the same as the retailers and the B2C’s, but when it comes to content marketing there are certain strategies that work better for some than for others. There has been some recently published research that has discovered what seems to be driving the most […]

In today’s highly competitive business world, a business, especially a small business, must leap at every opportunity it gets to gain ground on competitors. This means a serious and engaging online presence that includes the best SEO practices currently being deployed. Your SEO marketing strategies are what drives traffic to your site or your location. […]

If there is one challenge faced by every small business owner and entrepreneur it is the challenge of time. Not every business owner wants to grow their business but all will agree that there just doesn’t seem to be enough minutes in the day to get everything done that they want to. It all comes […]

Online marketing can be tricky enough but without the proper data and research, your efforts can be downright disastrous. You and your teams work hard enough on your SEO, social media and branding strategies to have them fall by the proverbial wayside because you really didn’t know what was going on. So, in that spirit, […]

While there is little dispute about the importance of digital marketing to the health of a small business, recent research has revealed that small business owners don’t seem to grasp the full potential of it with the aim of using it to grow and expand their businesses. The focus of some recent research done by […]

When it comes to hiring a new employee, most business owners don’t really take the time to do it so that it actually works to their advantage. Worse still, they don’t do the hiring themselves. Instead they leave it to some HR person who knows nothing about how to operate a business. Where did they […]

One of your best marketing weapons for driving traffic and making conversions is a properly executed email campaign. The problem, however, is many small companies don’t take the time to properly put one together so as to achieve the maximum effect. Some recent research has shown that a properly executed email campaign can provide an […]