Online Marketing

What makes a great manager? Sadly, very few business owners seem to know yet they risk the future of their business because they don’t take the time to evaluate one of the most important positions in their company. While research abounds, Harvard University just released a study that focused in on one of the major […]

Knowing the importance of your social media marketing is not enough anymore. The algorithms that platform users engage with can seem set but they actually morph into something else rather quickly. The true core of it, however, remains community building, conversation and engagement with potential customers. This is where it can get a bit tricky. […]

Is there any more of an ultimate challenge than a startup business? Building a successful business these days has never been more challenging but one ultimate weapon you have at your immediate disposal is search engine optimization. SEO is a key part of success for any business and there are many reasons why. Perhaps the […]

Your social media marketing efforts are designed to drive traffic and increase your profits. If it isn’t doing these things, especially boosting profits, then it may be time to examine your current social media strategies. With over 80% of all humans on the planet actively involved and immersed in social media platforms, it is a […]

Customers and clients can be a fickle and demanding lot. Their expectations and demands can shift with the weather and it can often be quite a challenge for a company to keep up with what is currently happening. So, aside from the myriad of balls you must keep balanced in the air everyday, it seems […]

It has always been thought of as a good thing this multitasking thing. But is it really? The real truth of the matter seems to be that multitasking, while praised everywhere, actually means, in reality, that you are getting less done and the quality of your work is poorer. You may look busy as all […]

When small business owners and entrepreneurs gather to create and carry out their SEO marketing plans, quite often they are focused on things that aren’t all that important. Too many are focused entirely on the numbers. Too many are focused on every little ridiculous tweek Google decides to throw out there. Too many are focused […]

What often separates us from what we want is our ability to be mentally tough; our ability to stay focused on a goal until it is reached. It’s being able to perform under pressure. It’s being able to face certain fears and demons and stare them down. Most people, however, tend to avoid conflict. They […]

User Experience (UX) has been around since the late 1990’s but it has begun to take on a greater importance with regard to your SEO marketing and your overall business success. What UX breaks down to, essentially, is the interaction that happens between your company and your customers and potential customers. UX has begun to […]

There can be no more important aspect to running a successful company than risk management. ¬†We have seen how companies unprepared for potential risk were easily destroyed. All you need do is think back to Enron, 9/11, and the disaster created by Hurricane Sandy. Risk management and awareness, of course, starts at the top for […]