Can a small business survive these day without a solid social media marketing strategy? As the economy continues to stagger along, it may be time to examine just how effective social media marketing can be for your company. There is some recent research released by SproutSocial that just may give you a better handle on […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

With so much to be concerned about regarding your business, it can be easy to overlook a potential marketing weapon that can help your company immensely. One of those weapons is email. A well structured and consistently deployed email campaign can infuse new vibrancy into your business with regard to driving traffic and making those […]

Do B2B companies have different challenges from their B2C counterparts when it come to an online marketing strategy? They most assuredly do but, sadly, too many B2B’s continue to use a B2C template when it comes to driving new sales and increasing brand awareness. B2B’s must take a different approach and some new research published […]

Search engine optimization will continue to be your best strategy with regard to building your brand and driving traffic. Unfortunately, there are still too many  small businesses that are simply allowing their SEO efforts to lapse into irrelevance. SEO is the foundation upon which rests the success or failure of all of your online marketing […]

Video marketing is, perhaps, one of the most potent weapons in your overall marketing arsenal. From email to your social media presence, video can be a major force in establishing your brand and driving traffic. In some recent research released by Hubspot, it shows just how effective video marketing can be to future growth. The […]

It seems that more and more consumers are more willing to trust social media influencers over individual brands. This seem especially true for the younger, consumer oriented generations. Social media, and the online communities that spring up, have become quite influential with regard to how many shoppers are choosing products and brands. Some recent research […]

Even in the most ideal of conditions, things are never easy for the small business owner. It seems that every time a small business owner turns around there is yet another obstacle placed in the road. So, what are the obstacles currently laying in the road? The US Chamber of Commerce recently partnered with MetLife […]

Social media influencers seem to be all the proverbial rage these days but are they really worth the effort? Are your customers and potential customers actually influenced by these people? Are the influencers leading people to certain products and brands? It seems that the answer just may be a definite maybe. Some recent research published […]

When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It  has proven to be one of the most effective marketing strategies that […]