Online Marketing

As small businesses everywhere continue to reach out to potential customers through a multitude of strategies, social media seems to be making great strides toward becoming a dominant force with regard to consumer sales and communication. Consumers appear to be gaining a level of comfort buying through social media platforms so, going forward, a strong […]

Should small businesses be worried about the future? Is uncertainty and worry to become a part of some “new normal”? Or will courage and planning and achievement be what dictates the future? Small business owners and entrepreneurs have always chosen and displayed the latter. In some newly released data from the National Federation of Independent […]

It is never a waste of time to analyze your current online marketing strategies to see where certain adjustments may be needed. Especially now as consumer behavior seems to pivot at the slightest provocation. Should your entire strategy be evaluated or are there just certain areas that may need an overhaul? In some recently released […]

With all of the uncertainty and instability of these times, it is important for small businesses everywhere to contemplate where their customers may be at this time. Consumers have been supporting small businesses during these challenging times yet they seem to be gravitating toward those businesses that will support them with regard to what they […]

When it comes to your business, failure is not an option. However, with all of the uncertainty and potential instability of these challenging times, it can get somewhat tricky to know in which direction to turn. As you continue to assess and optimize both your business and your marketing, it is critical to know where […]

As small and medium sized businesses head into the new year with high expectations, it might be important to note that many will continue deploying marketing strategies that just don’t seem to be working for them. Staying on top of your online marketing, staying abreast of those strategies that are actually working, can seen daunting. […]

It has always been thought of as a good thing this multitasking thing. But is it really? The real truth of the matter seems to be that multitasking, while praised everywhere, actually means, in reality, that you are getting less done and the quality of your work is poorer. You may look busy as all […]

A new year tends to be ushered in with confidence and optimism. Many see it as an opportunity to evaluate the previous year and to plan for a new vision going forward. This can especially be so for small businesses everywhere as they continue to surge forward despite daunting obstacles. But, what might a new […]

As small businesses and entrepreneurs head into a new year of expectation, now just may be the time to evaluate the successes, and failures, of your current marketing strategies. Knowing what is working for you, and what is not, can give you a distinct advantage over your rivals. But, what is working? What new success […]

Despite these most challenging times, small business owners and entrepreneurs continue to face down those challenges and are remaining optimistic for the near future. As holiday retail numbers continue to look promising, it is the spirit of those in the trenches that continues to inspire and breed that optimism. In a recently released research and […]