Online Marketing

This year has been a roller coaster ride at best where the only stability seems to be instability. It seems every time a business owner turns around, a new obstacle looms before them. It seems to have come to the point where this holiday season could end up being a major turning point for many […]

When the arguments begin to fly with regard to influencers, and any value they may or may not bring to your online marketing efforts, things can often get a bit cloudy. For several years now, influencers have been making their online mark with regard to stimulating brand awareness and even conversions. But, are they worth […]

Search engine optimization and social media marketing are the strongest weapons you have for branding and attracting customers. While your SEO remains a steady factor, it seems that social media demographics may be shifting. As the small business environment continues to try and find its feet, it may be critical to look at where any […]

As the holiday season approaches, many small businesses have already begun to make their adjustments. But what can you expect this season? There seems to be so many variables that it is important to stay on top of where your customers may be right now. Google, in conjunction with the Boston Consulting Group, recently ventured […]

Common sense seems to dictate that your marketing efforts must connect with potential customers or it is useless. Many small companies believe their marketing is, indeed, making that connection. But is it really? Is it driving customers to you? Is it enabling conversions? In some recently published research, Salesforce has discovered what is really working […]

Video marketing has become a staple with regard to the marketing and branding of a business. To ignore the tremendous impact video has is to find yourself in a fight with one hand tied behind your back. The chances of expanding your brand and overtaking your rivals shrinks without the use of video. So, what […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors, that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

While being a small business owner or independent entrepreneur has always been a challenge, it seems even more so these days. Every time a small business owner turns around, there seems to be a new challenge just waiting to leap. An important factor for the success of any small business is reliable intelligence with regard […]

As statistical data and research continues to prove out that search engine optimization is your most formidable marketing weapon, it may be time to examine the importance of search engines. While Google remains the undisputed ruler of search, some have begun to wonder if Google really matters. Some recent research gathered by Hubspot just may […]

So, how has your ecommerce business been lately? Many small and mid sized businesses continue to struggle to find that sweet spot that will drive ecommere traffic and generate conversions. The challenge is, it seems, is that online shoppers have been dodging and weaving in an attempt to find what is working for them also. […]