Online Marketing

These days, everything is a team. The success or failure of your business depends upon the quality of the teams assembled and the management of those teams. You can have the greatest individual players ever seen but if you can’t get them to work together toward a common goal, then all is likely lost. A […]

Driving traffic is the lifeblood of both your marketing efforts and your business. Whether you are trying to drive new customers or clients to your website or physical location, there can seem times when you believe you have no more options left. For those times when you just feel stuck, here are more than a […]

Social proof has always been a major factor in the success of any marketing strategy. In the end, it just may be a deciding factor in whether a potential customer buys from you or from one of your rivals. Some recent research published by the consumer review platform Trustpilot confirms that social proof is, indeed, […]

Happiness just doesn’t happen out of nowhere. It’s not something you can wait around for or pursue. Happiness, for the most part, is a state of mind. It is an accumulation of habits dedicated toward a perceived and defined state of happiness. Happiness is not something that is outside of yourself. You choose to be […]

Marketing and advertising and brand building are the very life line of any small business. Ignore any of them and you may not be around for all that long. The challenge can often be huge misconceptions with regard to marketing that, if you allow them to linger and take hold, just may end up costing […]

Staying on top of your branding and your SEO and your social media marketing can sometimes be exhausting. Especially social media where things seem to change on a daily basis. With half of the reported world’s population out at the social media platforms on a daily basis, there are a few new wrinkles and resolutions […]

A recent small business index released by the U.S. Chamber of Commerce and MetLife reflects what other small business reports have been revealing – that US small business is sound and looking to grow. Unemployment is reported to be its lowest in 50 years and report after report continues to signal American business supporting the […]

There is really no debate with regard to the importance of video in the success of any company’s marketing strategy. The ability to reach large audiences with your message and branding is unquestioned. More companies of all sizes have seized this opportunity and have seen their brands expand as many embrace a YouTube channel as […]

Are you taking your social media marketing for the serious weapon that it is? Sadly, many small businesses are not. When you use your social media channels to inform and drive traffic, it is then that you will begin to realize the value it has. In addition, social media access is free. However, there may […]

In some recent research released by the National Retail Federation, the holiday shopping season looks promising indeed. All across the generations it looks as if people will be ready to spend both online and out at the stores. The following is just some of the data released by the NRF as the holiday shopping season […]