Search Engine Optimization

Staying ahead of the competition can be grueling especially if you are not using every marketing weapon you may have at your disposal. Putting together a marketing plan that can effectively drive traffic is no easy task. When the search engines, especially Google, apply their standards, it can often be disappointing when you are not […]

The latest research from the Pew Research Center has been taking aim at the social media platforms and where, exactly, everyone is. Pew sampled over one thousand people to determine the social media platforms that are getting the most traffic and why. It also wanted to highlight the differences, if any, between adults and teenagers. […]

The challenges faced by a B2B company may not be quite the same as the retailers and the B2C’s, but when it comes to content marketing there are certain strategies that work better for some than for others. There has been some recently published research that has discovered what seems to be driving the most […]

Social media has evolved over the years to where every business, regardless of size, needs to be out on the platforms that are a good fit for them. The challenge has always been how does a small business brand itself, get its message out, drive traffic, without alienating the very people they are trying to […]

In today’s highly competitive business world, a business, especially a small business, must leap at every opportunity it gets to gain ground on competitors. This means a serious and engaging online presence that includes the best SEO practices currently being deployed. Your SEO marketing strategies are what drives traffic to your site or your location. […]

SEO, as well as social media marketing, and marketing in general, continues to evolve and shift. How can anyone keep up? It is like trying to nail jello to a wall sometimes. Staying on top of this forever changing landscape can be a challenge. There are some new trends developing however, that you must be […]

Online marketing can be tricky enough but without the proper data and research, your efforts can be downright disastrous. You and your teams work hard enough on your SEO, social media and branding strategies to have them fall by the proverbial wayside because you really didn’t know what was going on. So, in that spirit, […]

What many small businesses tend to overlook is the power that their customers have with regard to generating SEO and igniting brand awareness for their company. It has been noted in all of the recent, and past, research, as well as from years of observation, that consumers trust reviews made by others who have used […]

While there is little dispute about the importance of digital marketing to the health of a small business, recent research has revealed that small business owners don’t seem to grasp the full potential of it with the aim of using it to grow and expand their businesses. The focus of some recent research done by […]

When it comes to hiring a new employee, most business owners don’t really take the time to do it so that it actually works to their advantage. Worse still, they don’t do the hiring themselves. Instead they leave it to some HR person who knows nothing about how to operate a business. Where did they […]