Search Engine Optimization

Are you taking your social media marketing for the serious weapon that it is? Sadly, many small businesses are not. When you use your social media channels to inform and drive traffic, it is then that you will begin to realize the value it has. In addition, social media access is free. However, there may […]

Google recently confirmed what many have suspected for the last month or so. The search god has updated their parameters with regard to local search and released a statement stating that they are: “making use of neural matching as part of the process of generating local search results…”  The company stated that they are now […]

Growing your business and expanding your reach can be daunting to consider. The problem for most small companies is speed. Too many want to do it yesterday. Almost all who focus on speed never make it. They were not ready for it. Certain strategies were not in place. In the end, it is all about […]

It all begins with a potential customer going out to a search engine and trying to solve a problem or to somehow improve their life. Billions of queries are made everyday at the search engines. Fine tuning your SEO must be an ongoing priority for your company. But, what do you really know about the […]

Over the last couple of years, social media marketing has become, perhaps, the leading factor in the success of many businesses regardless of size. In fact, some recent stats reflect that, worldwide, about 25% of marketing directors attribute their company’s success to their social media marketing. While trends can come and go, there are a […]

When search god Google decides to fix something that isn’t broken with a new algorithm, many small businesses tend to go into an immediate panic. And rightly so. Building and executing a successful business these days is tough enough without Google continually trying to punch your SEO marketing efforts in the face. However, there are […]

There comes a time when an entrepreneur and small business owner must decide that they are tired of playing nice. You seem to be stuck in the same place, never seeming to move forward even the proverbial inch. Why is that? Are you just competing? Anyone can compete. Even a team that has no wins […]

Content creation and distribution is one of the most important weapons you have with regard to creating future success for your business. Some recent research published at Entrepreneur Magazine gives a snapshot of where the digital world is and where it is going. Nothing could be more important to your future marketing efforts than to […]

Being a small business, you need to take advantage of every opportunity and strategy you can to compete and succeed. One of the most effective weapons you have at your disposal is search engine optimization. It is your SEO that can drive traffic and business to you in a way that no other strategy can. […]

One of the most effective weapons in your marketing arsenal is, of course, video. This holds true for both B2C and B2B companies. The challenging part seems to be that too few small businesses are using video and, more importantly, using if effectively. B2B is a whole different approach than B2C and video can be […]