Social Media

There are times when crisis calls upon some to lead while others panic and over react. These seem to be such times. Steering your company through a crisis is no simple matter. There are many out there right now who think they are leading when all they are really doing is causing panic, blustering and […]

SEO is a challenge that is always ongoing. The search engines, especially Google, tinker with, and alter, search parameters almost daily with no apparent reason seemingly detected. As soon as companies build themselves a solid SEO plan, Google decides to fix something that isn’t broken. As this new year progresses, here are just a few […]

Becoming dominant with your social media marketing can be a tricky thing. There is so much that can wrong. There is so much that will decrease your reach and engagement. A poorly executed social media strategy can quite often drive current and potential customers right into the arms of your rivals.There are a few things, […]

Social media will continue its dominance as one of the most effective outlets for your marketing efforts. With knowledge will come the ability to choose the right platforms for you company and to end up being in the right place at the right time. Some new research done by Hootsuite demonstrates how important it is […]

Small business and entrepreneurial success can be a steep and slippery road. Risk is everywhere. Social media has become a presence that is not going to fade away into the sunset. It is here to stay and small businesses and entrepreneurs everywhere must learn to harness this marketing potential. It can be a bit intimidating […]

Driving traffic is the lifeblood of both your marketing efforts and your business. Whether you are trying to drive new customers or clients to your website or physical location, there can seem times when you believe you have no more options left. For those times when you just feel stuck, here are more than a […]

Social proof has always been a major factor in the success of any marketing strategy. In the end, it just may be a deciding factor in whether a potential customer buys from you or from one of your rivals. Some recent research published by the consumer review platform Trustpilot confirms that social proof is, indeed, […]

Happiness just doesn’t happen out of nowhere. It’s not something you can wait around for or pursue. Happiness, for the most part, is a state of mind. It is an accumulation of habits dedicated toward a perceived and defined state of happiness. Happiness is not something that is outside of yourself. You choose to be […]

Marketing and advertising and brand building are the very life line of any small business. Ignore any of them and you may not be around for all that long. The challenge can often be huge misconceptions with regard to marketing that, if you allow them to linger and take hold, just may end up costing […]

Staying on top of your branding and your SEO and your social media marketing can sometimes be exhausting. Especially social media where things seem to change on a daily basis. With half of the reported world’s population out at the social media platforms on a daily basis, there are a few new wrinkles and resolutions […]