Social Media

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

Let’s face it: some businesses are just not perceived by the public as being all that “exciting”. You love your business and have worked hard to establish it and to grow it but some industries and professions are just viewed as rather “boring”. So, how to use your marketing to create that spark and drive […]

Just as customer experience has become the premier buzzword for marketing and advertising, so has customer intent become the new watch word for search. When considering the power of your SEO, it always begins with those relevant keywords. Now, however, it is time to expand them into long tail phrases that encompass a customer’s true […]

Trying to understand where social media currently is and where it is going can be a tricky part of your overall social media marketing planning. Recent research done by the Pew Research Center shows some noticeable shifts in where social media might be headed in the near future. Pew has found that many standard behaviors […]

In the language of mathematics, a nano is one billionth of anything. While that hardly seems all that impressive, companies have begun to tap in to the marketing power of such a small number. Thus, the rise of the nano influencer. Companies of all sizes have long tried to harness the marketing power of influencers […]

Cyber Monday is the largest online shopping day of the year with sales looking to top a whopping $7 billion this season. The challenge, of course, like it is every day, is for your business to get noticed among the thousands of others who are vying for the time of the consumer at this particular […]

Creating emotional responses to any social media campaign you launch can be critical to the success of your social media presence. Emotion moves people to action. It always has and it always will. While generating emotional responses to advertising and content is nothing new, too few small businesses are creating campaigns that stir emotions that […]

To ignore video as a serious marketing tool is to invite future disaster. The challenge is that only around 30% of all small businesses are incorporating video into their online marketing. While video seems to intimidate many small businesses, it must be embraced by your brand if you even hope to compete in the future. […]

Why are so man small companies so quick to dismiss SEO? The excuses range from thinking SEO is not as effective as PPC and social media all the way to not receiving the instant gratification that seems to be expected with regard to just about everything these days. The facts, and the research however, continue […]

Companies that churn and burn customers and clients generally don’t hang around for too long. While churning and burning continues to exist, it is hardly a long term strategy for success. However, there are times in a company’s life when customers and clients are being churned and no one seems to know why. Some recent […]