Social Media

Your social media outlets can make or break your company with regard to reaching customers and responding to their needs. It is one of the best outlets you have for communicating with customers as well as handling any problems that may arise. The challenge for most small businesses is that when a customer makes contact […]

Believe it or not, email remains one of the most powerful weapons in a small company’s marketing arsenal. The problem is, it seems, that so few small businesses really understand it and are able to produce effective emails that drive traffic and make conversions. Who wouldn’t want the type of engagement that happens out at […]

Social media may be, perhaps, your most effective weapon in all of your marketing arsenal. Your return on investment (ROI) is something that most small companies don’t seem to bother with especially as it relates to their social media marketing. When trying to get a handle on your social media ROI, it is best to […]

It has been building slowly but surely for a few years now. Voice search is quickly becoming the go-to means by which today’s consumer are looking for what they want. Even recent research released by San Jose, California software giant Adobe Systems reveals that fully half of all searches these days are being done by […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

The latest research from the Pew Research Center has been taking aim at the social media platforms and where, exactly, everyone is. Pew sampled over one thousand people to determine the social media platforms that are getting the most traffic and why. It also wanted to highlight the differences, if any, between adults and teenagers. […]

Social media has evolved over the years to where every business, regardless of size, needs to be out on the platforms that are a good fit for them. The challenge has always been how does a small business brand itself, get its message out, drive traffic, without alienating the very people they are trying to […]

Your social media marketing efforts can be tricky enough without courting certain disasters you could have avoided. Social media is an excellent way for your business to establish and build its brand but it can also be a minefield from which there really is no return. This is an important and crucial part of your […]

These days, your company needs every edge it can get over your rivals. Podcasts, when added to your SEO and social media marketing efforts will, most assuredly, boost your brand, drive traffic and allow you to dominate your competitors. According to some recent research done by Edison Research, nearly 80 million people listen to podcasts […]

While there is little dispute about the importance of digital marketing to the health of a small business, recent research has revealed that small business owners don’t seem to grasp the full potential of it with the aim of using it to grow and expand their businesses. The focus of some recent research done by […]