Social Media

For a long time now, video has proven to be one of the most effective weapons in your marketing arsenal. The challenge always seems to be how long a video needs to be for it to be truly effective with regard to driving traffic and making conversions. The latest controversy has surrounded what is known […]

Small business and entrepreneurial success can be a steep and slippery road. Risk is everywhere. Social media has become a presence that is not going to fade away into the sunset. It is here to stay and small businesses and entrepreneurs everywhere must learn to harness this marketing potential. It can be a bit intimidating […]

Are all social media platforms created equal? Does it really matter which platforms your company is using to drive traffic and increase sales? Which popular platforms you use could, indeed, spell the difference between boosting traffic and sales and just flailing about without a solid strategy. Some recently compiled research published by Kontentino, just may […]

Sadly, when it comes to a long term and effective social media strategy, too many small businesses are falling behind. Many don’t consider social media to be a consistent strategy for both driving traffic and securing conversions. Social media continues to evolve quickly these days and those companies that don’t keep up might find themselves […]

When it comes your branding success and connecting with customers and clients, social media seems to continue to be your best strategy. Social media offers countless ways and opportunities for those companies that look to sustain long term customer relationships. That is the key these days; establishing and nurturing those relationships to extend your brand […]

Can an aggressive social media marketing strategy offer opportunities for growth and expansion? The answer seems to point to the affirmative so perhaps it may be time to re-examine your current strategies in the light of what has been happening over the last eighteen months or so. As this recent economy continues to stand on […]

When planning your overall marketing strategy, many small companies ponder whether paid advertising, especially out on the social media platforms, is something that should be in the mix. The challenge in deciding if this would be worth looking into tends to be a lack of overall data. What ads actually work? Where is my target […]

Small business and entrepreneurial success can be a steep and slippery road. Risk is everywhere. Social media has become a presence that is not going to fade away into the sunset. It is here to stay and small businesses and entrepreneurs everywhere must learn to harness this marketing potential. It can be a bit intimidating […]

Can customizing your social media strategies be the key to your company’s future success? Social media has rapidly become a major factor in the success of small businesses everywhere and, the more targeted, the better the results seem. While strategies for B2C and B2B companies may slightly differ, the end game remains the same: reach […]

Staying on top of the ever changing marketing landscape can be quite the challenge. This can be especially true of your social media strategy. Social media continues to be a fluid and unpredictable challenge that can frustrate even the best marketers. In some recently released research, InfluencerMarketing has discovered just how things have shifted and […]