Social Media

Driving traffic is the lifeblood of both your marketing efforts and your business. Whether you are trying to drive new customers or clients to your website or physical location, there can seem times when you believe you have no more options left. For those times when you just feel stuck, here are more than a […]

Social proof has always been a major factor in the success of any marketing strategy. In the end, it just may be a deciding factor in whether a potential customer buys from you or from one of your rivals. Some recent research published by the consumer review platform Trustpilot confirms that social proof is, indeed, […]

Happiness just doesn’t happen out of nowhere. It’s not something you can wait around for or pursue. Happiness, for the most part, is a state of mind. It is an accumulation of habits dedicated toward a perceived and defined state of happiness. Happiness is not something that is outside of yourself. You choose to be […]

Marketing and advertising and brand building are the very life line of any small business. Ignore any of them and you may not be around for all that long. The challenge can often be huge misconceptions with regard to marketing that, if you allow them to linger and take hold, just may end up costing […]

Staying on top of your branding and your SEO and your social media marketing can sometimes be exhausting. Especially social media where things seem to change on a daily basis. With half of the reported world’s population out at the social media platforms on a daily basis, there are a few new wrinkles and resolutions […]

Does social media proof really matter to the success of your business?  Social media is one of the main focus points in the building of any business and brand. Without it, you will find yourself falling far behind your competitors that do. It is all about being visible and staying visible. It is all about […]

Taking advantage of social media as a B2B company is not something most B2B companies seem to consider. Those that do, seem to dismiss it as being rather low brow and fit only for the B2C companies. Video is one of the most potent marketing weapons any company has these days regardless of size. Here […]

Are you taking your social media marketing for the serious weapon that it is? Sadly, many small businesses are not. When you use your social media channels to inform and drive traffic, it is then that you will begin to realize the value it has. In addition, social media access is free. However, there may […]

There comes a time when an entrepreneur and small business owner must decide that they are tired of playing nice. You seem to be stuck in the same place, never seeming to move forward even the proverbial inch. Why is that? Are you just competing? Anyone can compete. Even a team that has no wins […]

Social proof is one of the strongest indicators of the health of your company. Social proof tends to range anywhere from social media platform comments to product reviews to testimonials. Social proof has become a major factor in buying decisions and the more research you have about it, the more you know how it affects […]