Social Media

During these volatile times, it is easy to lose sight of the basics. Many believe that extraordinary times call for unconventional and untested strategies. This may not be the case. Most times, the tried and true strategies remain the best course of action simply because they have proven to work over time. What is generally […]

Getting a firm grip on your mobile SEO strategy may never be more critical to the survival of your business. As mobile search continues to drive itself forward, it has quickly become the preferred method of search for pretty much every generation. In some recent research released by the Blue Corona company, mobile search has […]

This has been a year where just about anything seems plausible. As the holiday season looms, a perfect example seems to be that the concept of “Black Friday” will not be limited to the day after Thanksgiving. It  seems that American business has decided that the concept will encompass the entire month of November. Who […]

Social media marketing is a must have for any business regardless of size. The challenge continues to be one of flexibility and adaptation. Having the proper intel regarding social media platforms as well as where social media currently is can give you the edge you must have. In some recently published research by Hubspot, it […]

In these uncertain times, most small businesses and entrepreneurs are searching for anything that might give them an edge. Using what you have that as been working for you over time may just need a bit of a shake up. Perhaps if two of your best weapons were used in combination to keep a momentum […]

Sadly, there is still an enormous amount of small businesses out there that have yet to adapt to mobile. With most consumers searching and buying through their mobile devices, not being optimized for mobile will definitely put you way behind your rivals. Also, for many, they have taken a do-it-yourself approach that simply isn’t working. […]

As American small businesses continue to struggle and battle their way back from many devastating roadblocks, it is heartening to see that the American entrepreneurial spirit has remained intact. The economy had been roaring along with opportunities everywhere until it was suddenly stopped and local politicians began to decide how things were going to go. […]

The social media jungle is a fluid thing. While your social media marketing will always remain a crucial part of your business survival, it is equally important to stay abreast of the current mindset. In some recently released research, SproutSocial went out and took the pulse of both the consumer and of marketing professionals in […]

The strength of your overall SEO and digital marketing efforts will likely determine the future of your business. The most crucial part of a potential customer’s journey begins when they have identified their pain and have now begun to search out solutions. Perhaps the foremost reason most small business owners don’t have an exact handle […]

Perception is everything. Your branding efforts are extremely important to your survival and need to be an ongoing project. One of the most critical aspects of your branding is what customers, and potential customers, think about your company and what they say about your company. Online reviews and social media comments and posts are more […]