Social Media

Knowing the importance of your social media marketing is not enough anymore. The algorithms that platform users engage with can seem set but they actually morph into something else rather quickly. The true core of it, however, remains community building, conversation and engagement with potential customers. This is where it can get a bit tricky. […]

If it is one area in which a small business needs to stay far ahead of the proverbial curve, it is their social media marketing. Few things seem to morph more quickly than the social media platforms and their user’s interests and habits. With over half the world’s population using social media, it is impossible […]

Those who see what needs to be seen have seen this coming for quite some time. It was recently announced that Instagram has now overtaken YouTube as the top social media platform for effective influencer marketing. Instagram’s momentum has been building steadily and it only seemed a matter of time before it became the most […]

Whether it is a crew on its way to frame and sheetrock a house or a small team trying to cobble together your social media strategy, the importance of productive and efficient teams can’t be understated. If the success of your business depends on your teams, you need to be diligent with regard to how […]

Your social media marketing efforts exist to expand your brand awareness and to drive traffic. If your social media is not doing these two things, it may be time to scrap whatever it is you have going and start again. Your strategy needs to embrace these two objectives. Once they are embraced, a formidable plan […]

Perhaps your most important and crucial SEO marketing efforts  are those that focus on local traffic and business. This is especially important to those brick and mortar locations. In fact, having a physical location can actually be an advantage for you. Knowing where to place your efforts, and how to maximize their effects, is what […]

Burnout is the ultimate stalker. You are not even aware that it is hunting you until it is upon you and laying you low. Many people, especially entrepreneurs and small business owners, believe that they are somehow invincible and will never be the injured zebra to burnout’s fearsome lioness. Formally, the world of psychology defines […]

Your social media marketing is one of the few options that can allow you to dominate your competition. Only around 70% of all small businesses are actually using social media platforms to build their brand awareness and drive traffic so it is rather peculiar to wonder what the other 30% are waiting for? Once you […]

Boosting your search position, or at least maintaining it, is the sole purpose of your SEO efforts. It must be an ongoing consideration as things change rapidly especially in terms of your competition and new rivals who have entered your field or industry. You know that you have been investing the resources and the time […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]