Social Media

Without search engine optimization, your business is, for the most part, invisible. If they can’t see you, your chances of becoming an option in their minds when they are ready to buy is pretty much zero. This why SEO is critical to your future survival regardless of the size of your company. The importance of […]

Investing in social media marketing is one of the most effective strategies any small business can make. The social media landscape, however, can be tricky and volatile and it can be a challenge to see where your resources can best be deployed. The recent Social Media Marketing Industry report seems to offer clues with regard […]

Far too many companies, both B2C and B2B, tend to take the shotgun approach when it comes to their social media marketing strategy. Many just post anywhere and everywhere without giving a second thought as to if potential customers and clients are even out there at those platforms. So, unless you have time and money […]

Is social proof really worthy of all the hype? As intricate and ongoing as your SEO may be, a successful social media marketing strategy just may be an extremely close second. The general rule of thumb tends to be that if a customer has had a great experience with you they will tell 2-4 people […]

Getting an edge on your rivals is a long term strategy that can often seem a never ending struggle. Keeping your SEO, and other online marketing efforts, strong and robust is a solid foundation but are you missing something? The missing piece these days is personalization. If you are not making it personal for your […]

Is social media still a critical cog in your online marketing machine? In these uncertain times, it can be a difficult thing to assess. Small business owners need every advantage possible to stay competitive and ahead of rivals. One means of doing that is to secure the data you need that will allow you to […]

Social media influencers and business bloggers have been an integrated part of many small businesses online marketing success in recent years. But, are these influencers really worth it? Can they really help your business? The long game answer seems to be that they do offer value and should be pursued. But, like everyone else these […]

It has always been thought of as a good thing this multitasking thing. But is it really? The real truth of the matter seems to be that multitasking, while praised everywhere, actually means, in reality, that you are getting less done and the quality of your work is poorer. You may look busy as all […]

Much is constantly made about integrating video into your overall online marketing strategy. But, is it being made too much of? Keeping your SEO and your social media strong and current should be enough. Shouldn’t it? In some surprising research gathered together by Oberlo, it seems that video will continue to be an important weapon […]

One of the most valuable weapons with regard to your online marketing is video. There can no¬† longer be any doubt. If video is not a big part of your overall game plan then you might as well just pack up and go home. But where to begin? What to focus on as you craft […]