Social Media

The latest research from the Pew Research Center has been taking aim at the social media platforms and where, exactly, everyone is. Pew sampled over one thousand people to determine the social media platforms that are getting the most traffic and why. It also wanted to highlight the differences, if any, between adults and teenagers. […]

Social media has evolved over the years to where every business, regardless of size, needs to be out on the platforms that are a good fit for them. The challenge has always been how does a small business brand itself, get its message out, drive traffic, without alienating the very people they are trying to […]

Your social media marketing efforts can be tricky enough without courting certain disasters you could have avoided. Social media is an excellent way for your business to establish and build its brand but it can also be a minefield from which there really is no return. This is an important and crucial part of your […]

These days, your company needs every edge it can get over your rivals. Podcasts, when added to your SEO and social media marketing efforts will, most assuredly, boost your brand, drive traffic and allow you to dominate your competitors. According to some recent research done by Edison Research, nearly 80 million people listen to podcasts […]

While there is little dispute about the importance of digital marketing to the health of a small business, recent research has revealed that small business owners don’t seem to grasp the full potential of it with the aim of using it to grow and expand their businesses. The focus of some recent research done by […]

When it comes to hiring a new employee, most business owners don’t really take the time to do it so that it actually works to their advantage. Worse still, they don’t do the hiring themselves. Instead they leave it to some HR person who knows nothing about how to operate a business. Where did they […]

Your social media marketing can be a huge catalyst for driving sales and growth.¬† How your potential customers are using social media and which ones they spend a lot of time on can be tricky to determine and is ever shifting. Some recent research published at Small Business Trends shows just who is using what […]

Whether it is a crew on its way to frame and sheetrock a house or a small team trying to cobble together your social media strategy, the importance of productive and efficient teams can’t be understated. If the success of your business depends on your teams, you need to be diligent with regard to how […]

Your social media marketing efforts exist to expand your brand awareness and to drive traffic. If your social media is not doing these two things, it may be time to scrap whatever it is you have going and start again. Your strategy needs to embrace these two objectives. Once they are embraced, a formidable plan […]

Perhaps your most important and crucial SEO marketing efforts¬† are those that focus on local traffic and business. This is especially important to those brick and mortar locations. In fact, having a physical location can actually be an advantage for you. Knowing where to place your efforts, and how to maximize their effects, is what […]