Are all social media platforms created equal? Does it really matter which platforms your company is using to drive traffic and increase sales? Which popular platforms you use could, indeed, spell the difference between boosting traffic and sales and just flailing about without a solid strategy. Some recently compiled research published by Kontentino, just may be helpful when deciding which platforms will best serve your particular business. The following is taken directly from that published report:
- 1.9 billion people use Facebook daily
- On average, users spend 38 minutes on Facebook every day.
- 81% of Facebook users only access the platform via mobile devices
- Only 1.5% of the total Facebook users access the platform using a laptop or computer.
- 18.3% of U.S. adults made a purchase through Facebook in the last year
- 2/3 of Facebook users visit a local business page at least once every week
- Facebook is optimizing its platform for shopping experiences
- Chatbot adoption is becoming more widespread
- 50.8% of all Instagram users are female while 49.2% are male
- 546 million Instagram users are female, and 528 million are male.
- There are 140 million Instagram users from the U.S.
- 71% of U.S. adults ages 18-29 use Instagram in the United States.
- 87% of people claim that they were moved to follow a brand’s page, visit their website or make a purchase after seeing an ad on Instagram.
- There are more than 200 million business accounts on Instagram
- The vast majority of teens say Instagram is the best way for brands to communicate with them about new products and promotions.
- 130 million Instagram accounts engage with a shopping post.
- 55% of marketers plan to use influencer marketing.
- Businesses can expect an average 500% return on investment with influencer marketing
- 200 million Instagram users visit a business profile at least daily
- 690 million professionals are on LinkedIn
- There are 61 million senior-level influencers and 65 million decision makers on LinkedIn
- People between the ages of 25-34 is the biggest demographic on LinkedIn
- 57% of LinkedIn’s total traffic comes from mobile devices
- 80% of engagement on content comes from Mobile.
- There are 57M+ companies listed on LinkedIn
- 80% of people on LinkedIn drive business decisions
- There are more than 10,000 B2B software product pages on LinkedIn.
- LinkedIn is the top network for B2B content marketers for organic social marketing at 96%
- 80% of B2B leads come from LinkedIn
- 77.1% of Pinterest users are female
- 46% of U.S. women adults use Pinterest.
- 14.5% of Pinterest users are male.
- 38% of Pinterest users are 50-64 years old, forming the age group with the highest number of Pinterest users.
- 25% of social media marketers advertise on Pinterest
- 85% of Pinterest users use the platform for purchase inspiration
- 97% of Pinterest searches are unbranded
- 77% of weekly Pinners have discovered a new brand or product on Pinterest.
- 64% of Pinterest users described the platform as a place to find ideas, products, or services they can trust.
- 47% of Social media users saw Pinterest as the platform for discovering and shopping for products.
- 72% of US Youtube users are male
- 81% of U.S. adults use YouTube.
- 82% of U.S. male adults use YouTube.
- 80% of U.S. female adults use YouTube.
- 95% of 18-29 year-olds in the U.S. use YouTube
- 91% of 30-49 year-olds in the U.S. use YouTube
- 49% of 65+ year-olds in the U.S. use YouTube
- Youtube is the second most visited site, and search engine, in the world
- As of 2021, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter.
- 70% of viewers bought from a brand after seeing it on YouTube
- 29% of marketers say that skippable YouTube video ads are considered the most effective ad format on YouTube.
-Written by Kevin Sawyer
SearchPro Systems
2024