When it comes to boosting your brand and driving traffic, few strategies can out perform video. Incorporating video marketing into your overall strategy can effectively provide you with a powerful additional weapon to separate you from your rivals. Small and mid sized companies are beginning to understand the potency of video and are reaping the […]

Does the design of your company’s website really matter? Actually, the design of your website can be crucial with regard to your company’s overall growth and success. Unfortunately, too many small businesses take a do it yourself approach which can actually be hurting them with regard to instilling confidence in potential customers. Some recent data […]

Is your content marketing strategies even working? Sadly, for many small businesses, their content is not as effective as it needs to be. Many give only a passing effort with regard to their overall content and this is hurting their chances of generating both traffic and leads. In some published research from Hubspot, it focuses […]

As small businesses everywhere continue to navigate through these challenging and shifting times, it is beginning to look like it will be the B2B companies that may face the largest hurdles. As the ever shifting consumer demand reveals new directions, so, too, must B2B companies begin to pivot to make their brands stronger and more […]

If you are not incorporating video into your overall marketing strategy, then it is likely that you are falling behind your rivals who are using it aggressively. The fact that video has begun to dominate as a traffic delivery vehicle is no secret and those businesses that know this are seeing results they have never […]

The importance of being mobile ready has never been more critical for small businesses everywhere. Not only have mobile devices, especially cell phones, begun to take an overwhelming chunk of search queries but have made serious inroads into becoming the dominant factor in ecommerce sales. Are you ready? In some recently released research, Emizentech has […]

Video marketing has established itself as a formidable strategy for both B2C and B2B companies. However, few seemed to have embraced the idea of converting their individual landing pages into a video format; an outright commercial, if you will. There has been some recent data gathered that seems to demonstrate that it just may be […]

There is no more potent a weapon in your online marketing strategy than video. It seems baffling that so few small businesses are using video to drive traffic and make conversions. Some barely consider it while others think that their amateurish efforts are good enough while still others believe it is too much of a […]

Clients and customers are really just one thing to your business: everything. The last year and a half has been a time like no other and businesses continue to scramble and deploy both new and traditionally strong marketing strategies to retool and move forward in this new and uncertain age. Some research recently released at […]

Search engine optimization is not an option for those businesses who wish to compete at any level. This is well known and most small businesses work hard at their SEO strategies. As the algorithms at the search engines continue to morph, SEO continues to be an ongoing practice as it, too, must shift with the […]