Companies that churn and burn customers and clients generally don’t hang around for too long. While churning and burning continues to exist, it is hardly a long term strategy for success. However, there are times in a company’s life when customers and clients are being churned and no one seems to know why. Some recent […]

The search god Google has done it again. Always ready to fix something that isn’t broken, Google has recently unveiled yet another search algorithm that just may upend everyone’s SEO marketing strategies. For 2018 and beyond, the search game is going to change once again. A couple of months back, Google released its “mobile first […]

Recent research released by ComScore is indicating that the holiday shopping season, especially the ecommerce season, is starting much earlier than expected and ending earlier than expected.The key, it seems, is to begin your marketing early to stay out front with regard to brand awareness and name recognition. Those small businesses who have not developed […]

One of the biggest challenges for any service business or company is marketing. This is mainly due to the fact that a service business tends to have to sell something that really isn’t all that tangible sometimes. Sure, selling appliances is a tad easier because the potential customers can actually see the appliance and get […]

Like everything else in business these days, social media continues to change and to evolve on a daily basis. If a small business decides to stand pat and not revise its social media strategies, it will soon be left behind. There are a few signposts out in social media land that are morphing into hard […]

The rather sad thing about ecommerce these days is that early 80% of all online shoppers abandon their shopping carts before they are able to complete a purchase. It seems that despite all of the hard work and the planning that has gone into getting your prospects to the point of purchase, it just may […]

Your online digital marketing has, perhaps, become your most important factor in the success and growth of your business. The challenge has always been that things move so quickly these days that it is often hard to keep up with where exactly you are supposed to be. Often, it seems, that technology morphs just for […]

It is fast becoming a mobile first world. More and more customers and buyers are searching and finding what they want and need through a mobile device rather than a desktop or laptop. In fact, according to recent research released by Google Analytics, at least 40% of all searches are coming from mobile devices such […]

Loyalty isn’t something to demand though far too many companies of all sizes continue to demand. Demanding instead of inspiring is what leads many companies down the drain because there is too much turnover and instability. Too many companies try to rule with fear based cultures while other companies think having a huge game room […]

While most businesses, especially small businesses, believe that marketing is important, too few actually make it their top priority. While most current research points to the fact that most businesses tend to rank lead generation as their top priority, it also reveals that marketing, and marketing departments, don’t get that high a priority. Who are […]