Success is a brick by brick strategy
The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]
Consumers are changing social media strategies
Are customers and clients actually changing the way businesses are approaching social media? Has there been a not so obvious shift in how social media campaigns are being created and launched? Are there social media platforms that are being ignored and dismissed despite evidence that your customers and potential customers are out there using a […]
Is your mobile CX floundering?
Customer experience, or CX, has become a central and vital cog in the small business success machine. Communication with current and future customers has never been more important yet too many companies are not concentrating on it as they should. Especially when it comes to mobile operations and customer interaction and support. In some recently […]
Why optimizing for success can get tricky
When it comes to your business, failure is not an option. However, with all of the uncertainty and potential instability of these challenging times, it can get somewhat tricky to know in which direction to turn. As you continue to assess and optimize both your business and your marketing, it is critical to know where […]
Is your digital marketing and SEO losing ground?
As small and medium sized businesses head into the new year with high expectations, it might be important to note that many will continue deploying marketing strategies that just don’t seem to be working for them. Staying on top of your online marketing, staying abreast of those strategies that are actually working, can seen daunting. […]
Why mobile ecommerce is set to explode
The importance of being mobile ready has never been more critical for small businesses everywhere. Not only have mobile devices, especially cell phones, begun to take an overwhelming chunk of search queries but have made serious inroads into becoming the dominant factor in ecommerce sales. Are you ready? In some recently released research, Emizentech has […]
Holiday retail success could get tricky
As if small businesses have not had enough thrown at them in the last twenty months or so, here comes the holiday shopping season. While the holiday season has always been a critical time for retailers, this season seems like it could be a make or break situation for many. As always, entrepreneurs and small […]
Are you optimizing for both video and voice search?
Nothing can be more important to your future bottom line than search engine optimization. SEO has more than proved its worth as the most important weapon in your marketing arsenal. But how are consumers searching these days? Will they be able to find you? No longer are consumers limited to typing in what they are […]
What your go-to vids need to be doing
Video marketing has become a staple with regard to the marketing and branding of a business. To ignore the tremendous impact video has is to find yourself in a fight with one hand tied behind your back. The chances of expanding your brand and overtaking your rivals shrinks without the use of video. So, what […]
Small biz stays optimistic despite challenges
While being a small business owner or independent entrepreneur has always been a challenge, it seems even more so these days. Every time a small business owner turns around, there seems to be a new challenge just waiting to leap. An important factor for the success of any small business is reliable intelligence with regard […]
