How to use Social Media for your Business

By: Jessica MacRoberts
Business Development Manager
SearchPro Systems

You may be asking yourself many questions as a business owner, when it comes to social media. Such as, why is social media so important? How can social media help my business? And, how do I use social media for my business? If you are reading this article, then it’s probably safe to assume you are one of those people, still trying to figure out the benefits of social media. In order to help you get a little better understanding I have provided answers to what I feel are the top 3 concerns/questions business owners typically have.

Why is social media important?

The biggest reason is because it plays an important role in your rankings on Google, Yahoo and Bing. With social media on the rise, it is no wonder why the major search engines look at them for guidance on determining how relevant you are. It also shows your market that you are providing new information consistently. Therefore, if you want better rankings and website traffic, you NEED to be utilizing social media!

How can social media help?

There are many ways you can use social media to promote and help your business. One way is through video content. Videos are engaging and will allow you to show your market who you are, what you do and answer questions about your offerings. There are many advantages to adding video to your social media properties such as YouTube and Facebook. The will help your business gain exposure through potential sharing and drawing more traffic to your website with quality social back links.

How to use social media for businesses?

You can use social media in your business by connecting with clients/prospective clients, and keeping them updated on the latest industry and company related news. People like working with people that are well educated in their industry. Credibility goes a long way in today’s corporate world. By helping others make a better decision through informative content will help you intrigue prospects and keep current clients onboard.

Using social media for a business isn’t an easy task, and can be very stressful and time consuming for many. If you decide to take on the tasks yourself, make sure you are well educated on how to properly utilize social media, making a minimum of 3-5 well organized posts per week. You must provide a balance of industry news, company news and promotional content/posts in order to have a balanced page. If you decide to outsource or hire someone in-house, make sure they are properly educated on using social media for business and have experience. This article is a prime example of how using social media can help your business, I just provided you with some informative content, which answers a question about my industry, without coming off as I’m trying to sell you on services we provide.