Liz Pratt is the Marketing Communications Manager for SearchPro Systems.
Over the weekend, we were pleased to find that SearchPro Systems was featured in the Business section of the Nashua Telegraph! George Pelletier interviewed Jay Spencer, president, and Andy Galeshahi, VP of Sales and Marketing. As an internet marketing firm, we focus our efforts on video SEO, social media, and other online strategies. However, we’re still happy to see this great article in the local newspaper. Why?
Everyone knows that newspapers have been losing thousands of subscribers in the last few years as readers move to online content. Newspapers have seen that in order to survive, they need to consistently evolve with the rest of us. Using conventional SEO, video SEO, and social media sites, newspapers are able to continue to keep their viewership informed. For example, our article isn’t just printed in good old fashioned ink, but is also available at www.nashuatelegraph.com. All the photos are there, as well as a podcast of the article for those who would rather listen to it or take it to go. At the bottom of the page, readers can leave comments and even link the article using their Twitter or Yahoo accounts. That user-friendly flexibility is the key to social media and the way users now interact with all their media sources.
By embracing social media, The Telegraph is effectively and efficiently evolving to stay ahead of the game in a market where many newspapers are (pardon the pun) being forced to fold. There’s a certain charm to a newspaper you can spread out on the kitchen table, but unfortunately too many people don’t have the time, space, or patience to deal with it. Soon, newspaper websites will have to start including video and working to develop strong VSEO strategies to stay ahead of the game and hard-copy newspapers will be a leisurely Sunday morning indulgence.
We give big thanks to The Telegraph and George Pelletier, and will continue to watch them succeed in an increasingly challenging market! Check out the article here:
Video SEO, VSEO, Social Media
SearchPro Systems is a leading New England based national digital marketing firm offering complete end-to-end Universal Search marketing solutions, specializing in video SEO.