Liz Pratt is the Marketing Communications Manager for SearchPro Systems.
YouTube recently unveiled the newest version of their mobile site. Why is this important for video SEO? It’s going to make VSEO even more crucial than ever before. The vast majority of all video content viewed on the internet comes from YouTube, so anything they do should be watched. The new YouTube for mobile is quicker, easier to use on a touch-screen phone like the iPhone or Droid, is more HTML5-friendly, and packs a ton of new features.
The site (which you can find at m.youtube.com) is much faster than before, which will be noticed by those who attempted to use it in the past. Many who chose not to use their mobile to view content may reconsider now. And with more touch-friendly elements on this site, YouTube will make life easier for many consumers who prefer touch-screen phones.
Better quality video means that users can turn to YouTube on their mobile phone even if they need to see a detailed map or how-to video, enabling the site to help users in a way that was previously not possible.
These YouTube changes mean that VSEO is more important than ever. It is now even simpler to turn to video content anywhere, anytime, with any question a user might have. If a company wants to remain competitive and gain significant ranking in the Universal Search page, they will need to develop insightful, well-targeting VSEO campaigns in order to get their video content to the top.
The bottom line is that while marketers want to get their brand known, YouTube wants to provide users with a better mobile browsing experience. Eventually, it’s very possible that they will need to focus more attention on the evolution and upkeep of the mobile site than the standard version. The real goal for YouTube is a quality user experience, and the better YouTube provides, the more important VSEO will be.
SearchPro Systems is a leading New England based national digital marketing firm offering complete end-to-end Universal Search marketing solutions, specializing in video SEO.