Before we can share any tips about search engine optimization (SEO) and the services you can provide with it, you have to understand what it is first! We’ve already gone over what SEO stands for so what’s next is what it does for you and your company. SEO is a practice that allows you to improve your position/ranking of your website among search engines and improve your visibility online. Google, the king of all search engines, is your priority, but there are others in the court of search engines to focus on (Bing, Yahoo, and MSN are examples)
How do Search Engines work and How do they Impact your SEO Services?
Next, you need to understand how exactly a search engine works in relation to SEO.
- Search Engines send their spiders or bots to “crawl” around on your webpage.
- This software then stores the information from it into the database of the search engine.
- It builds a list of words and notes where they are on your website.
- The search engine builds an index based on its system of weighing those particular words.
- It then produces the results to users who search for specific words and phrases.
You also need to know that search engines frequently change their technology (we’re talking on an almost weekly basis) in order to improve search results for users. This in turn, impacts your SEO services and it’s something you need to keep up on. You’ll see the term ‘search engine algorithm’ thrown around a lot to describe these changes.
Why are SEO Services Important to You?
The basis of SEO is that it is an inexpensive way for you to generate traffic via marketing techniques that target that customers that you want to attract. It allows your customers to find exactly what they’re looking for.
There are two different types of SEO:
- White Hat SEO: SEO services provided legally.
- Black Hat SEO: An illegal version of SEO that focuses on tricking search engines by hiding text and cloaking keywords among many other nefarious practices.
How do Meta Tags Affect SEO Services?
Meta-tags are a great way to provide information to the search engines when they search your page with their crawlers. Meta-keywords are those keywords that you’re targeting for the page but instead of being on your page in the content, they’re sitting in the Meta-tags in the source code for the page. This lets search engines know that the page it’s on is focused on those particular keywords. Certain search engines (such as Google) aren’t affected by the meta-keywords, so this is less important than it used to be.
Your meta-description is in the same boat as the meta keyword, not as important as it used to be, as it no longer affects SEO. But it’s important to have all the same. Your meta-description is a short paragraph on what the page or website is about and it shows up under the link on the search results page.
There are some basic tips to help along you first timers as you embark on providing SEO services for yourself, your company, or any client along the way.