As an internet marketing force, your goal should be to lead the way on Google within your niche. Trying to rank for the keywords that are specific to your niche will help you drive the traffic that you want to your site and will help you separate your brand from your competitors. Here are some tips to help improve your SEO strategy to dominate your niche on Google.
1. What is your Niche?
The first step is to figure out what exactly your niche is. The more specific the answer, the better chances you’ll have of dominating on Google.
Your company may offer many different products and services, but what is the one thing that your company offers that you are either known for or want to be known for? This is the niche that you should aim for. This is because it can be very difficult to prevail for many different niches on Google due to what your competition is and what resources you have available to you. For SEO purposes, it’s much smarter to focus on one niche to help propel your company to the top of the search rankings.
2. Optimize your Keywords
Now that you’ve figured out what niche to be the king of, you have to choose the right keywords to go with that niche. As with any SEO strategy, finding the right keywords for your target audience requires a fair amount of research.
This means understanding who your target audience is and knowing what keywords they use when searching for your particular brand, product or service. You will have to be specific with these keywords as going after generic keywords will get you no where.
By optimizing those specific keywords to your niche, you make it so your those keywords will be less competitive. The keywords will rank well and deliver traffic to your site that is more likely to convert as it will be easier for those keywords to rank high and place you at the top of the search engine rankings.
3. Utilize Google Authorship
By implementing Google Authorship, you put a face and name next to your website on search results. This gives you visibility and allows users to associate a face with your organization, making it more relatable for them. This also promotes your brand by allowing you to be an authority within your niche.
Google Authorship helps in establishing trust and credibility with your target audience and can have a great impact on click-through rates. Authorship will increase your site’s visibility in search results, but be sure to use a professional photo that is acceptable for your target audience.
4. Write Great Content Regularly
Your SEO strategy depends on the great content that you write for your site on topics that are relevant to your niche. You can create authoritative content that will show that you are a leader and expert in your niche. This content will then provide a resource to potential customers and give them a reason to come back to your website to learn more. Add the fact that your content provides Google with something to index and this will have a very positive impact on your SEO rankings.
Keep in mind though, that you’re writing for your target audience, not the search engines. You can incorporate keywords into your content, but you have to make sure it’s natural and flows well and it doesn’t sound like a shopping list of keywords for the search engine crawlers.
5. Use Google+ for your Company
The key with Google+ is that your profiles and posts are included in Google’s index, this provides users with another way to find your content. Even though you already had to create a Google+ profile in order to utilize Google Authorship, just setting up a profile isn’t enough. All content you create regularly also needs to be posted to your Google+ profile to help you build and engage your audience.
Google+ impacts search results for those users who are signed into Google+. By building your Google+ network and encouraging your audience to +1 your content, you can In turn, influence their search results.
Google, much like Facebook, gives you the option of creating a business page in Google+ that allows you to engage with your audience as your brand, rather than yourself.
Either a Google+ profile or Google+ business page give you the options you need to engage your audience and build up your SEO. By following these steps you can easily increase your SEO and gain prevalence in your niche on Google.