Typically, a small, local company wouldn’t think something as simple as a blog on their website could help their company. They also probably wouldn’t realize how much a blog could help increase their ranking on search engine result pages. Blogging has become an integral part of SEO and there are many ways to incorporate it into SEO.
Many companies are already utilizing blogs on their company website, but those who haven’t yet would be advised to do so. The beauty of a blog article is that it doesn’t have to be long (in fact, if it’s too long, you’ll lose your readers’ attention), it doesn’t have to be written using a lot of technical jargon, it shouldn’t take very long to write, and you can include as many SEO keywords in the article as you or your SEO company sees fit. Including key words in your blog is important because every little piece of information you put out there on the web with your keywords in it will increase your search engine ranking and will pull people back to your site.
There are fortunately several ways to get a blog on the web as well, and the more locations, the better. The most common placement would be directly on your company’s website in a section for “blogs.” Twitter and Facebook also allow you to link to your blog posts. This can be beneficial in a couple of ways as well. By linking to your blog on Facebook and Twitter, your current fans and followers will have up to date, interesting information about your company sent directly to their cell phones, e-mail accounts and Facebook home pages. Not only that, but if they “like” your blog or post a comment about it, their friends will be notified that they have done so, which then puts the link to your blog in front of their friends as well. Ideally, a percentage of their friends will click on your link to read your blog, which could result in them becoming a new fan or follower of yours!
Vice Versa, if someone finds your blog post on Facebook or Twitter via a keyword search and likes what you’ve written, they may then decide to become a fan or a follower, which then gives you further opportunities to provide them with more blogs, wall posts, tweets, etc. about your company! The more Facebook fans and Twitter followers the better!
As always, the purpose of SEO is to increase your company’s online visibility, and blogs are no exception to that!