Your social media customer service will make you or break you
There is nothing more critical to your survival as a business than the customer service skills of your employees. Those business owners that do not properly train every one of their employees with regard to this crucial skill will find themselves without a business in a rather short period of time. The most effective way […]
Business ready to grow? Here’s how to tell…
Taking your business to the next level can be a tricky thing. Have things been going reasonably well of late? Employees are happy and productive? Sales keep coming and margins keep growing? It is often difficult to try and determine when the right time is to grow a business. Here are a few signposts, however, […]
Can you save money on your ecommerce strategy and still grow?
Every business, regardless of size, is forever trying to shave some pennies from every department they can in an effort to increase margins and to stay competitive. There is no more competitive arena than ecommerce right now. Businesses of all sizes are are throwing everything they have at it of late. Especially the big boys […]
Avoid these serious Google penalties going into the new year
Too many small business owners are trying to do their own SEO or are just sending it off into the hands of amateurs that really don’t know what they are doing. SEO has become too complex, too full time, for you to not leave it properly attended to. There are also SEO services and marketing […]
The holiday season is here again. Are you ready?
New research has been released by one of the major marketing research companies in the world and it has found that this holiday season in the U.S. will be different from most others. More, perhaps, than any other year, retailers and ecommerce merchants will need to be out ahead of the potential shoppers. Way ahead. […]
Some intel on how to successfully reach each generation
If you are like many small businesses, you take the business from any stream you can tap into. Each different generation has their own particular characteristics with regard to how they buy and how they prefer to be marketed to. What you have found successful with a particular generation, is not likely to travel well […]
Text messaging will drive your Millennial traffic
If you are looking to target the Millennials with your SEO marketing, text messaging marketing just may be the way to go. No generation loves texting more than the Millennials (18-29 years old). If they are a target demographic, here are some things you need to know. Recent research states that nearly 80% of them […]
If your content marketing hasn’t worked, try this…
It is quite critical to your business as well as your SEO and social media marketing to get your content shared. It doesn’t matter if it’s video, blog articles, infographics or pics. Getting that content shared is what your social media marketing is all about. Creating a buzz about you and your company and driving […]
Are your social media efforts working against you?
Your social media marketing efforts are some of the most important gears in your success machine. But, has it really been working for you? Many small businesses really don’t know how their social media branding efforts are doing. There are some strategies, however, that you must keep in mind and deploy if you are to […]
How do you know if your content is any good?
This is, quite likely, the most important question your business will face with regard to your overall SEO marketing strategy. Nothing is more important than your content. But, the question is: how do you know if it is any good? Relevance and problem solving The major consideration when deciding on a particular piece of content […]
