What every small business owner needs to know right now
As we continue to plow forward into 2016, there are several factors that are going to have a huge impact on American business in general and small businesses in particular. As with most every presidential election year, the wind shifts for most businesses. Policies and capital will likely stay tight As with most legislative attempts, […]
Retaining customers may be easier than you think
Retaining your customer base has always been critical to the survival of your company. Client retention means you will have a dependable cash flow and a solid basis for future planning. Doing just a few simple things, however, can assure that your customer base remains intact. Deliver and manage those expectations One of the things […]
Not getting the conversion rate you need? This is why…
Everything your business does is done for one reason and that is to make sales. Your SEO marketing exists to drive traffic to your site and your site exists solely to make those conversions. So, why aren’t you getting the conversion rate you want? Weak bio’s and not enough landing pages When a potential sale […]
This is why your mobile strategy is failing
The current ascendancy of mobile use is something far too many businesses have been ignoring to their peril. More than half the population accesses the Web via their smartphones or tablets and nearly 90% of all searches are now done on mobile deices. The challenge facing many small businesses today is that they are not […]
Is your content marketing adjusting to the new realities?
The new reality is simply that your content marketing efforts are now more important than ever. There are new changes in the wind, however, that you must take heed of and adapt to or you will be left in the dust by your rivals. Quality now dominates and images are a must The quality of […]
Can you seize the attention span of a goldfish?
Capturing the mobile device user has always been a rather tricky thing and it looks to get a whole lot trickier. Recent research at Microsoft and elsewhere suggests that the human attention span has shrunk to just slightly more than eight seconds and it is largely due to mobile device usage especially cell phones. Attention […]
Is your inbound marketing building your brand?
Inbound marketing is all about driving traffic and building your brand. This takes a concentrated overall SEO strategy as well as making things personal for your potential customers. Building your brand and establishing an impeccable reputation is what will increase your sales. Everything must be integrated for this to work effectively. Get smarter and much […]
How to effectively measure your SEO strategy’s ROI
Trying to get a proper handle on your return with regard to your SEO strategy can be a tricky thing. Whether you are attempting it yourself or you have taken on a professional agency, the variables can be tough. SEO is a long term strategy and getting some ROI data is not always easy and […]
Need more ROI from your social media? Here’s how…
Social media marketing has become an intricate facet to any business success these days. The most successful companies know that they need a strong social media component integrated within their overall SEO marketing strategy. If your social media marketing hasn’t been working for you, you need to try some different things. Content, platforms and the […]
Want to reach millions? Try this…
Believe it or not, it is not all that difficult to get your word out to millions of people. What it takes is time, determination and a plan. The success of your SEO marketing, as well as your company, depends on it. Establishing your brand and working tirelessly to promote it is what all of […]
