Your social media marketing needs to be one area where you need to concentrate and execute. Social media has become a dominant marketing outlet and you need to be on top of it if you want to use it to your best advantage. Your social media marketing should engage and be structured with only one goal in mind and that is to drive traffic to your site.
- You must remember that everything out there is engagement. Engage your audience, don’t try and sell them. You want to entertain and inform. Your social media marketing content must be relative and as highly informative as possible. The most effective forms of engagement are photos, videos, and infographic’s. It allows your audience to be entertained and informed in a lively and time saving way. People would rather see than read so get creative and make them want to click through to your site.
- Network as much as possible especially at Twitter, LinkedIn and Facebook. Try and convert those networking efforts into social media traffic and convince them to click through to your site. Also, try and streamline your social media marketing operation as much as you can. Use the technology and tools available so that you are posting regularly and with new and exciting content. If you cannot properly tend to this, you must assign someone, or even a team to do it. You may even consider hiring a professional SEO and social media marketing firm. They are the experts and the cost you entail will actually be an investment in you company’s future.
- You must be positing on a regular basis at those sites that are relevant to your business. If you can update everyday, that is, probably, ideal. However twice a week is fine and once a week updating should be the absolute minimum if you want to stay relevant and drive traffic.
- Remember that, in all of your social media marketing, engagement is everything. Post those positive comments and reviews. Consumers today, especially those under the age of 50, are extremely swayed by the opinion and reviews of their peers. In addition, tend to all negative responses immediately. You will ignore them at your peril and they could be instrumental in ruining your reputation. Engage someone who is unhappy and try to turn them around somehow. Even if you can’t you at least tried to and that unhappy reviewer appreciated it even though you could not convert them into a permanent fan.
Social media marketing is crucial to the survival of your business today and cannot be left to an amateur. Hire those pros if need be. It will be well worth the investment and you will see your traffic, as well as your ROI, increase significantly.