There are many reasons why the use of online video has become so popular for marketing over the past few years. Videos are affordable to produce in today’s age, they can be shared among thousands in minutes, and they are easily digestible. Videos give businesses the ability to connect with their customers on a level that’s usually unattainable in marketing, and that would be on an emotional level.
But of course, using video isn’t enough, you have to have Video Search Engine Optimization (VSEO) in mind when creating your marketing videos. There are artsy videos, and there are marketing videos, the most successful videos find a balance between the two. Here are a few tips to help your VSEO as you plan your next marketing video:
1. What are your Goals?
The first step of any plan is to figure out what the end goal of that plan is. What is the purpose of your video? Is it to push product? Maybe to change the behavior towards your industry or to help you build a fanbase? You can plan your video more effectively if you know what you hope to achieve with it. This can help you get your desired results with your video.
2. Who is your Audience?
As with an SEO campaign, a step in a successful VSEO campaign is figuring out who your target audience is. Knowing what your audience likes, looks for, and is generally watching, will give you the information you need to help you develop your video. This will help you write your video with being able to gauge how your audience might respond.
3. Create a Story
The power of using video to market is that it has the ability to tell stories that can connect your audience on a more personal level. If your audience is moved by the story on an emotional level and they’re able to relate to the story, then they are more likely to remember your video and share it with their friends. Seeing as this is good for your VSEO, your videos should tell a story.
4. Create Real Videos
No one wants to watch a video where the salesman seems like he came right off a used car lot. Your audience will react negatively towards a pushy salesman who is trying too hard to sell a product, it’s not someone they can relate to. And if they can’t relate to the video, then they won’t connect with the video or share it with their friends. This is bad for VSEO. You want to deliver a natural video with real people in it that will show your audience that you want to help them and that you really care about what you do.
5. Be Unique
Videos are a very powerful marketing tool that can be used to promote your products, your brand, and your business. The problem with video though is that there are millions upon millions of video up on the web already. Your audience only has so much time in a day and only so much attention to give, so you have to be able to separate yourself from your competitors and deliver a remarkable video that your audience is going to want to watch. This will give your audience the encouragement to talk about your video and share it with their friends. Not only will this help your VSEO, but it will help spread your presence online which will boost your brand.