Is your “big picture” too small?

As you prepare for the optimism of a new year, it may be the perfect time to analyze how all of your online marketing strategies come together. Or, don’t come together. Everything you do can often become a precarious balancing act that turns your “big picture” somewhat blurry. As your company gears up for the new year, it may be helpful to see where you stand with regard to your overall online marketing presence.

  • Men spend 68% more money online than women (KPMG)
  • 1.66 billion people shop online each year. (Statista)
  • 56% of shoppers say that being presented with unexpected costs will cause them to they leave without completing their purchase. (Shopify)
  • 79% of US consumers said that free shipping would make them more likely to shop online. (Walker Sands)
  • Nearly half of all US small businesses don’t have a website. (CNBC)
  • Generation X shops online more than baby boomers and millennial. (KPMG)
  • 50% of consumers say online live chat is the most convenient way to reach a business.
  • Industries with the highest cart abandonment rates are finance, nonprofit, and travel, with retail coming in 4th. (OptinMonster)
  • The average number of fields on lead generation forms is 11. (PAGEWIZ)
  • Using visual content like videos on landing ages can improve conversions by 86%. (Eyeview)
  • On average, For every $92 spent on acquiring a customer, just $1 is then spent on trying to convert them. (Econsultancy)

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  • 74% of conversion rate optimization programs increase sales. (MarketingSherpa)
  • 68% of small businesses don’t have a structured or documented conversion rate optimization (CRO) strategy. (State of Conversion Optimization Report)
  • Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy)
  • Personalized Call to Actions (CTAs) convert 42% more visitors than unpersonalized ones. (HubSpot)
  • A/B testing is the most used method of conversion rate optimization. (Econsultancy)
  • A 1-second delay in your site speed can reduce conversions by up to 7%. (Neil Patel)
  • Multi-step forms in WordPress can lead to 300% more conversions. (Venture Harbour)
  • Asking for a phone number has the worst impact on conversion rates. (WPForms)
  • Inbound marketing costs 62% less per lead than traditional, outbound marketing. (HubSpot)
  • Companies that blog get 55% more web traffic.
  • 57% of businesses have acquired a customer through their company blog.
  • 78% of Internet users conduct product research online.

-Written by Kevin Sawyer