The challenge with search engine optimization (SEO) is that it is, most assuredly, a full time occupation even for the most tech savvy entrepreneur. Your SEO strategies must be constantly evolving to keep up with what is happening with the search engines. For instance, Google has, from last reports, more than 200 elements connected with its algorithms. And, that’s just Google!
There are the tired and true basics of SEO, however, but you must forever be ready to run with the wind. What has been successful for you in the past or even recently, may not work at all three months from now. Staying on top of your SEO strategies is of critical importance to the future of your brand.
SEO will continue to be a vital cog in the engine of online business. It is not going anywhere and will not be replaced by anything soon. One mistake many brands are making is they are beginning to entertain thoughts that social media channels are a good substitute for SEO. They are getting lazy. If you are one of them, stop now and reverse the engines. Your SEO strategies are the core, the very heart, of your overall online success with regard to establishing your brand, driving traffic, and increasing conversions.
Your SEO strategy needs to encompass so many things. It is never a one-size-fits-all situation. Is your site optimized for SEO? How are your links? Are they demonstrating to the search engines that you are a player within your industry? How’s your inbound traffic? Where is it coming from? Are others linking to you?
There are hundreds more but you get the idea. Again, the return is to your content. Not only does it have to be informative and engaging but it must be SEO optimized. There are companies out there who think they no longer need to optimize their content. If someone is searching for what you offer, how will they ever find you? The answer is they won’t and you just gave a ton of new business to your arch rivals.
You must structure your SEO strategies around what they search engines are looking for from you. Trying to be the lone wolf or the eccentric genius will not help you. You must know what the engines want and then you must deliver it to them. The competition online is brutal and can be crushing. Every company and entrepreneur knows that. Why handcuff yourself with SEO strategies that will not help you in the short or long term?
Make your SEO count. Make sure you have a team, or an outside professional, that knows what the challenges are and stays on top of the ever evolving world of search.