Content will continue to be the ultimate tool for the success of both your SEO and your social media marketing campaigns and efforts. Right now, the most immediately effective way to engage your audience and drive traffic is through the use of visual content. In fact, visual content will drive traffic over twice as often as just plain text content. There are several visual content strategies that you can employ to attract the best ROI, and conversions, that you can.
- Photos can quickly engage, tell a story, and enhance your overall text content. In addition, nothing can go viral quite like a great photo or video. Be consistent and professional with your photos. Get a proper camera and someone who knows how to to it. Also, User Generated Content (USG) is one of the most effective ways to stimulate engagement and traffic. It also adds to your brand’s credibility if customers want to contribute to your social media marketing strategy.
- Video, of course, must be in the mix as it will soon dominate social media this year. Research suggests that nearly 75% of all social media content this year will be in the form of video. Video is the most versatile of your visual content tools. You can do everything from showcase products and services to giving people a behind the scenes glimpse of your company.
- One of the most popular types of content that gets shared on social media is the ever useful infographic. It is one of the best ways to educate potential customers about your brand and establish you as an immediate authority in your field or industry. Infographics can be even more effective when you demonstrate how much better your brand is than the competition is. Also, one of the most versatile things about the infographic is that you can incorporate photos right into the content. Quizzes and contests are extremely popular and they are one great way to drive traffic. They can be produced in the form of an infograhic and used to have ongoing contests designed to keep people coming back and clicking through to your site.
-Written by Kevin Sawyer