Email and social media a powerful combo?

In these uncertain times, most small businesses and entrepreneurs are searching for anything that might give them an edge. Using what you have that as been working for you over time may just need a bit of a shake up. Perhaps if two of your best weapons were used in combination to keep a momentum going that just may be unbeatable? In some recently released research done by Optinmonster, combining your email with your social media just may be a strategy worth taking a look at. The following data is taken directly from their research findings:

  • There are more than 4.3 billion Internet users in the world and nearly 80% of them have social media accounts. Actually, an average of 5.5 social media accounts. Nearly all of them have active email accounts.
  • It’s clear that social media is not a fad but is a channel, like email, that can be used to reach your target audience. In fact, 83% of marketers say that social media is important for their business.
  • If you really want to make the most of your email marketing and engage your target audience in a new way, add social media to your marketing plan.
  • Accounts don’t make purchases, right? People do. But, if you’re interested, there are something like 8 billion email accounts (enough for every person in the world to have 1.55). Also, every social media user has an average of 5.54 accounts. Not only does email have the largest user base overall, but it also has the largest user base of any age group.
  • It turns out that 60% of consumers subscribe to a brand’s email list to receive promotional messages compared to 20% of consumers who will follow brands on social media to get deals. 60% of consumers sign up for brand emails with the expectation of getting promotional emails in their inbox, but the same can’t be said for the 20% of folks who follow brands on social media.
  • Deals and discounts are important for driving sales, so where do consumers go to look for them? When people want to find a special deal, email is the go-to channel. 60% of consumers state that they have made a purchase as the result of a marketing message they received by email. On the flip side, only 12.5% of them even consider a buy button as a purchase driver on social media. It’s definitely not a fear of purchasing online that creates this hesitation since 93.5% of global internet users have purchased products online.

-Written by Kevin Sawyer